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by Events 720, on 7/05/19 12:27 PM

You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at an …

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Topics:expotrade showbrisbane

by Kyrah Howell, on 30/04/19 2:15 PM

An exhibition stand is a large investment into your company's marketing strategy. With any large investment you should always question what products and services you are receiving for your money …

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Topics:Exhibition StandsDisplay BuilderExhibition Stand Builder

by Events 720, on 25/04/19 12:20 PM

A creative exhibition stand will enhance your ability to attract expo attendees to your display and engage with them in order to achieve your goals. There are endless ways to …

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Topics:Exhibition Designexhibition display standstrade show standcustom stands

by Events 720, on 23/04/19 12:40 PM

Selling floor space to exhibitors for your upcoming expo is one of the most important tasks you will have to do when hosting an expo. Offering your exhibitors a space …

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Topics:Exhibition Standsexhibition floor plansexhibitor marketingincrease exhibitors

by Events 720, on 18/04/19 12:02 PM

You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at an …

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Topics:Event Planningexpoeventsmelbourne expo

by Events 720, on 16/04/19 12:05 PM

To get the most out of your expo and achieve your desired outcomes, your event needs to actively engage your attendees. This is one of the most important components of …

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Topics:Event Planningorganising an exhibitionengagement marketing

by Events 720, on 11/04/19 12:30 PM

The expo floor plan is complete, guest speakers are set, and exhibitors are booked – your expo is officially underway. Now, it’s time to start building some media interest for …

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Topics:Event Planningexpotrade showmedia

by Events 720, on 9/04/19 12:15 PM

One of the most common objectives for exhibiting at an expo is to display your company’s products to your target market. To ensure you showcase your products in the best …

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Topics:Exhibition Stand DesignProduct DisplayExhibition Designexhibition display

by Events 720, on 4/04/19 12:20 PM

Your exhibition stand staff are one of the most important components of your expo experience. An eye-catching display, product demonstrations and marketing plan won’t be effective if you don’t have …

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Topics:Exhibition Standsexhibition stafftrade showexhibition organising

by Events 720, on 2/04/19 12:15 PM

Exhibitions present many opportunities for exhibitors and attendees to meet new people and build their network. Sales is often seen as the most important prospect an expo offers, but without …

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Topics:Event PlanningNetworkingexhibition organising

by Events 720, on 29/03/19 12:30 PM

The success of your expo will largely rely on the number of exhibitors you have filling up your floor space. Your exhibitors are vital for engaging with attendees and providing …

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Topics:Event Planningexpoincrease exhibitors

by Events 720, on 27/03/19 12:15 PM

Expos provide a unique platform for companies to increase brand success through engagement and meaningful interactions. Although they can be time-consuming and costly, they provide benefits unlike any other form of …

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Topics:Exhibition StandsNetworkingtrade show displaysexperiential marketingexpoexhibition display

by Events 720, on 21/03/19 12:20 PM

The attendees at your exhibition play an enormous role in the overall success of your event and the satisfaction of your exhibitors. Exhibitions are designed to encourage connection and networking …

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Topics:Event Planningorganising an exhibitionincrease exhibition attendeesexpo

by Events 720, on 19/03/19 12:30 PM

Expos and sustainability aren’t often associated together. With huge amounts of materials and resources invested into creating single exhibition stands, it’s no surprise that these events produce a high quantity …

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Topics:Exhibition Stand Designexposustainability

by Events 720, on 15/03/19 12:05 PM

Your exhibitor marketing campaign should be designed to promote your exhibition and enhance positive interaction through carefully selected tasks and tactics. It includes all the marketing effort you implement to …

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Topics:engagement marketingexhibition ticket salesexpoexhibitor marketing

by Events 720, on 14/03/19 12:30 PM

Here is our blog we wrote for Biz Community which focused on how businesses within the automotive industry could benefit from exhibiting at trade shows. You can view this piece …

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Topics:Exhibition Standsexpotrade showexhibitor marketing

by Events 720, on 13/03/19 12:10 PM

Aside from your exhibition stand design, the location of your stand is one of the most important factors to consider when planning to exhibit. Each space within a venue will …

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Topics:Exhibition Standstrade show standexhibition floor plansexhibition stand location

by Kyrah Howell, on 7/03/19 10:05 AM

Your venue will have the largest impact on your event. From its size and accessibility, to its ambience and layout, everything about your event will affect how your expo is …

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Topics:Event Planningexpoexhibition organisingExpo Venue

by Kyrah Howell, on 6/03/19 12:15 PM

Exhibitor Live, the Professional Development Conference for Trade Show and Corporate Event Marketing, kicked off on February 24 for its annual five-day expo showcasing an enormous range of exhibitors and …

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Topics:Exhibition Designexhibition display standsdesignexhibition displaytrade show

by Kyrah Howell, on 5/03/19 12:15 PM

When planning a show-stopping exhibition stand there’s a lot that can go wrong. It’s easy to forget tasks, slip up and make mistakes. The good news is that, with the …

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Topics:Exhibition StandsExhibition Designexhibition display standstrade show stand

Events 720 Blog

Each blog we discuss an important topic in the exhibition world. With insights and inspirations, we aim to answer the most common questions. 

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