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by Events 720, on 18/06/19 12:30 PM

Successfully marketing your expo will help you attract attendees, increase exhibitors, gain sponsors, build brand awareness and, subsequently, increase your return on investment (ROI). After coordinating the plans of the …

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Topics:Event Planningexpoevent marketing

by Events 720, on 13/06/19 12:40 PM

Your exhibition stand is so much more than a simple wooden structure. It’s a space to communicate with your target audience, contributing to memorable experiences and building quality relationships. Enhancing …

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Topics:expoincrease exhibitorscustom stands

by Events 720, on 4/06/19 12:15 PM

Now, it's time to start planning how you will get to the event. When exhibiting at an expo in a new city it's helpful to know the best places to …

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Topics:Event Planningexpocustom standssydney

by Events 720, on 28/05/19 12:30 PM

One of the most important elements of your exhibition stand is ensuring there is a space for you to discuss your company's products and services with prospects. This can assist …

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by Events 720, on 22/05/19 12:30 PM

There’s so much to organise when it comes to expos (trade shows and consumer shows), such as choosing the venue, managing the exhibitor list, styling the show, creating a floor …

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Topics:Exhibition Stand Builderexpotrade show

by Events 720, on 14/05/19 11:30 AM

Having a successful exhibition stand may seem like a difficult task. We’re here to let you in on a little secret; achieving a great exhibition stand comes down to some …

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Topics:Exhibition Stand DesignExhibition Goal Settingexhibition organising

by Events 720, on 7/05/19 12:27 PM

You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at an …

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Topics:expotrade showbrisbane

by Kyrah Howell, on 30/04/19 2:15 PM

An exhibition stand is a large investment into your company's marketing strategy. With any large investment you should always question what products and services you are receiving for your money …

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Topics:Exhibition StandsDisplay BuilderExhibition Stand Builder

by Events 720, on 25/04/19 12:20 PM

A creative exhibition stand will enhance your ability to attract expo attendees to your display and engage with them in order to achieve your goals. There are endless ways to …

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Topics:Exhibition Designexhibition display standstrade show standcustom stands

by Events 720, on 23/04/19 12:40 PM

Selling floor space to exhibitors for your upcoming expo is one of the most important tasks you will have to do when hosting an expo. Offering your exhibitors a space …

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Topics:Exhibition Standsexhibition floor plansexhibitor marketingincrease exhibitors

by Events 720, on 18/04/19 12:02 PM

You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at an …

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Topics:Event Planningexpoeventsmelbourne expo

by Events 720, on 16/04/19 12:05 PM

To get the most out of your expo and achieve your desired outcomes, your event needs to actively engage your attendees. This is one of the most important components of …

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Topics:Event Planningorganising an exhibitionengagement marketing

by Events 720, on 11/04/19 12:30 PM

The expo floor plan is complete, guest speakers are set, and exhibitors are booked – your expo is officially underway. Now, it’s time to start building some media interest for …

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Topics:Event Planningexpotrade showmedia

by Events 720, on 9/04/19 12:15 PM

One of the most common objectives for exhibiting at an expo is to display your company’s products to your target market. To ensure you showcase your products in the best …

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Topics:Exhibition Stand DesignProduct DisplayExhibition Designexhibition display

by Events 720, on 4/04/19 12:20 PM

Your exhibition stand staff are one of the most important components of your expo experience. An eye-catching display, product demonstrations and marketing plan won’t be effective if you don’t have …

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Topics:Exhibition Standsexhibition stafftrade showexhibition organising

by Events 720, on 2/04/19 12:15 PM

Exhibitions present many opportunities for exhibitors and attendees to meet new people and build their network. Sales is often seen as the most important prospect an expo offers, but without …

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Topics:Event PlanningNetworkingexhibition organising

by Events 720, on 29/03/19 12:30 PM

The success of your expo will largely rely on the number of exhibitors you have filling up your floor space. Your exhibitors are vital for engaging with attendees and providing …

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Topics:Event Planningexpoincrease exhibitors

by Events 720, on 27/03/19 12:15 PM

Expos provide a unique platform for companies to increase brand success through engagement and meaningful interactions. Although they can be time-consuming and costly, they provide benefits unlike any other form of …

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Topics:Exhibition StandsNetworkingtrade show displaysexperiential marketingexpoexhibition display

by Events 720, on 21/03/19 12:20 PM

The attendees at your exhibition play an enormous role in the overall success of your event and the satisfaction of your exhibitors. Exhibitions are designed to encourage connection and networking …

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Topics:Event Planningorganising an exhibitionincrease exhibition attendeesexpo

by Events 720, on 19/03/19 12:30 PM

Expos and sustainability aren’t often associated together. With huge amounts of materials and resources invested into creating single exhibition stands, it’s no surprise that these events produce a high quantity …

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Topics:Exhibition Stand Designexposustainability

Events 720 Blog

Each blog we discuss an important topic in the exhibition world. With insights and inspirations, we aim to answer the most common questions. 

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