--- title: Events 720 Blog (2) description: Events 720 blog touches on everything exhibitions! Whether you need to organise an exhibition stand or a whole exhibition, this blog has all the information you need to make the right decisions at the right time. (2) --- [![Events 720](https://www.events720.com/hs-fs/hubfs/Events%20720/Logo-%23575757.png?width=1085&height=311&name=Logo-%23575757.png "Events 720")](https://www.events720.com/) ** ** ** [![Events 720](https://www.events720.com/hs-fs/hubfs/Events%20720/Logo-%23575757.png?width=1085&height=311&name=Logo-%23575757.png "Events 720")](https://www.events720.com/) ** ** ** Search **Menu** ** ** [![Enquire](https://no-cache.hubspot.com/cta/default/1722938/2bcf6b4c-90fa-402a-a91e-508f9733ee5a.png)](https://cta-redirect.hubspot.com/cta/redirect/1722938/2bcf6b4c-90fa-402a-a91e-508f9733ee5a) [![Design](https://no-cache.hubspot.com/cta/default/1722938/89150c4c-a313-44fb-a95b-2ea1f98b9270.png)](https://cta-redirect.hubspot.com/cta/redirect/1722938/89150c4c-a313-44fb-a95b-2ea1f98b9270) # [**Events 720 Blog](https://www.events720.com/blog) ## [Increase Ticket Sales for Your Event](https://www.events720.com/blog/increase-ticket-sales-for-your-event) by [Events 720](https://www.events720.com/blog/author/events-720), on 17/07/19 12:30 PM [![Increase Ticket Sales for Your Event](https://www.events720.com/hubfs/Blog%20Images/CVENT.jpg)](https://www.events720.com/blog/increase-ticket-sales-for-your-event) As an event organiser, receiving a high volume of attendees should be a top priority. Having more attendees at your event will make your exhibitors happy and increase your ROI … [Read Story **](https://www.events720.com/blog/increase-ticket-sales-for-your-event) Topics:[Event Planning](https://www.events720.com/blog/topic/event-planning)[expo](https://www.events720.com/blog/topic/expo)[increase sales](https://www.events720.com/blog/topic/increase-sales) ## [How to Brief Your Designer to Get Your Ideal Custom Stand](https://www.events720.com/blog/how-to-create-the-ideal-design-brief) by [Events 720](https://www.events720.com/blog/author/events-720), on 9/07/19 12:30 PM [![How to Brief Your Designer to Get Your Ideal Custom Stand](https://www.events720.com/hubfs/apple-desk-laptop-7380.jpg)](https://www.events720.com/blog/how-to-create-the-ideal-design-brief) Having a creative exhibition stand is no doubt one of the most important factors about exhibiting. An eye-catching, engaging and unique display will help you attract more visitors, ultimately presenting … [Read Story **](https://www.events720.com/blog/how-to-create-the-ideal-design-brief) Topics:[Exhibition Stand Design](https://www.events720.com/blog/topic/exhibition-stand-design)[Exhibition Stands](https://www.events720.com/blog/topic/exhibition-stands)[Exhibition Design](https://www.events720.com/blog/topic/exhibition-design)[custom stand design](https://www.events720.com/blog/topic/custom-stand-design) ## [A Guide to Adelaide: Where to Stay, Eat & Travel](https://www.events720.com/blog/a-guide-to-adelaide-where-to-stay-eat-travel) by [Events 720](https://www.events720.com/blog/author/events-720), on 2/07/19 1:43 PM [![A Guide to Adelaide: Where to Stay, Eat & Travel](https://www.events720.com/hubfs/Africola.jpg)](https://www.events720.com/blog/a-guide-to-adelaide-where-to-stay-eat-travel) You’ve organised your exhibition stand, trained your staff and finalised your goals. Now it’s time to start planning your stay at the expo destination. When exhibiting at an expo in … [Read Story **](https://www.events720.com/blog/a-guide-to-adelaide-where-to-stay-eat-travel) Topics:[expo](https://www.events720.com/blog/topic/expo)[events](https://www.events720.com/blog/topic/events)[trade show](https://www.events720.com/blog/topic/trade-show)[adelaide](https://www.events720.com/blog/topic/adelaide) ## [Increase Exhibition Stand Sales by Removing Friction](https://www.events720.com/blog/increase-exhibition-stand-sales-by-removing-friction) by [Events 720](https://www.events720.com/blog/author/events-720), on 27/06/19 12:45 PM [![Increase Exhibition Stand Sales by Removing Friction](https://www.events720.com/hubfs/Gift%20Fairs/OT%20Link/DSC_0029-1.jpg)](https://www.events720.com/blog/increase-exhibition-stand-sales-by-removing-friction) Exhibiting is largely about generating sales for your company. However, this isn’t always easy. Sometimes there is friction within the sales process and customers may refuse to purchase from you … [Read Story **](https://www.events720.com/blog/increase-exhibition-stand-sales-by-removing-friction) Topics:[Exhibition Stand Design](https://www.events720.com/blog/topic/exhibition-stand-design)[exhibition display stands](https://www.events720.com/blog/topic/exhibition-display-stands)[increase sales](https://www.events720.com/blog/topic/increase-sales) ## [How to Market Your Expo Effectively](https://www.events720.com/blog/how-to-market-your-expo-effectively) by [Events 720](https://www.events720.com/blog/author/events-720), on 18/06/19 12:30 PM [![How to Market Your Expo Effectively](https://www.events720.com/hubfs/social-suggested-images/Market%20your%20expo.jpeg)](https://www.events720.com/blog/how-to-market-your-expo-effectively) Successfully marketing your expo will help you attract attendees, increase exhibitors, gain sponsors, build brand awareness and, subsequently, increase your return on investment (ROI). After coordinating the plans of the … [Read Story **](https://www.events720.com/blog/how-to-market-your-expo-effectively) Topics:[Event Planning](https://www.events720.com/blog/topic/event-planning)[expo](https://www.events720.com/blog/topic/expo)[event marketing](https://www.events720.com/blog/topic/event-marketing) ## [10 Ways to Enhance Your Exhibition Stand](https://www.events720.com/blog/10-ways-to-enhance-your-exhibition-stand) by [Events 720](https://www.events720.com/blog/author/events-720), on 13/06/19 12:40 PM [![10 Ways to Enhance Your Exhibition Stand](https://www.events720.com/hubfs/Caterpillar%20Future%20of%20Mining%20%20(1).jpg)](https://www.events720.com/blog/10-ways-to-enhance-your-exhibition-stand) Your exhibition stand is so much more than a simple wooden structure. It’s a space to communicate with your target audience, contributing to memorable experiences and building quality relationships. Enhancing … [Read Story **](https://www.events720.com/blog/10-ways-to-enhance-your-exhibition-stand) Topics:[expo](https://www.events720.com/blog/topic/expo)[increase exhibitors](https://www.events720.com/blog/topic/increase-exhibitors)[custom stands](https://www.events720.com/blog/topic/custom-stands) ## [A Complete Guide to Sydney: Where to Stay, Eat & Travel](https://www.events720.com/blog/a-guide-to-sydney-where-to-stay-where-to-eat-and-how-to-travel) by [Events 720](https://www.events720.com/blog/author/events-720), on 4/06/19 12:15 PM [![A Complete Guide to Sydney: Where to Stay, Eat & Travel](https://www.events720.com/hubfs/The%20Sebel%20Manly.jpg)](https://www.events720.com/blog/a-guide-to-sydney-where-to-stay-where-to-eat-and-how-to-travel) Now, it's time to start planning how you will get to the event. When exhibiting at an expo in a new city it's helpful to know the best places to … [Read Story **](https://www.events720.com/blog/a-guide-to-sydney-where-to-stay-where-to-eat-and-how-to-travel) Topics:[Event Planning](https://www.events720.com/blog/topic/event-planning)[expo](https://www.events720.com/blog/topic/expo)[custom stands](https://www.events720.com/blog/topic/custom-stands)[sydney](https://www.events720.com/blog/topic/sydney) ## [Top Trends for Exhibition Stands: Furniture](https://www.events720.com/blog/top-trends-for-exhibition-stands-in-may-furniture) by [Events 720](https://www.events720.com/blog/author/events-720), on 28/05/19 12:30 PM [![Top Trends for Exhibition Stands: Furniture](https://www.events720.com/hubfs/Rattan%20sofa.jpg)](https://www.events720.com/blog/top-trends-for-exhibition-stands-in-may-furniture) One of the most important elements of your exhibition stand is ensuring there is a space for you to discuss your company's products and services with prospects. This can assist … [Read Story **](https://www.events720.com/blog/top-trends-for-exhibition-stands-in-may-furniture) ## [Selecting an Official Stand Builder for Your Trade Show](https://www.events720.com/blog/selecting-an-official-stand-builder-for-your-trade-show) by [Events 720](https://www.events720.com/blog/author/events-720), on 22/05/19 12:30 PM [![Selecting an Official Stand Builder for Your Trade Show](https://www.events720.com/hubfs/Factory%20Photos/20191019_125758.jpg)](https://www.events720.com/blog/selecting-an-official-stand-builder-for-your-trade-show) There’s so much to organise when it comes to expos (trade shows and consumer shows), such as choosing the venue, managing the exhibitor list, styling the show, creating a floor … [Read Story **](https://www.events720.com/blog/selecting-an-official-stand-builder-for-your-trade-show) Topics:[Exhibition Stand Builder](https://www.events720.com/blog/topic/exhibition-stand-builder)[expo](https://www.events720.com/blog/topic/expo)[trade show](https://www.events720.com/blog/topic/trade-show) ## [The Secret to Having a Successful Exhibition Stand](https://www.events720.com/blog/the-secret-to-having-a-successful-exhibition-stand) by [Events 720](https://www.events720.com/blog/author/events-720), on 14/05/19 11:30 AM [![The Secret to Having a Successful Exhibition Stand](https://www.events720.com/hubfs/social-suggested-images/Narva%202-1.jpg)](https://www.events720.com/blog/the-secret-to-having-a-successful-exhibition-stand) Having a successful exhibition stand may seem like a difficult task. We’re here to let you in on a little secret; achieving a great exhibition stand comes down to some … [Read Story **](https://www.events720.com/blog/the-secret-to-having-a-successful-exhibition-stand) Topics:[Exhibition Stand Design](https://www.events720.com/blog/topic/exhibition-stand-design)[Exhibition Goal Setting](https://www.events720.com/blog/topic/exhibition-goal-setting)[exhibition organising](https://www.events720.com/blog/topic/exhibition-organising) ## [A Guide to Brisbane: Where to Stay, Where to Eat and How to Travel](https://www.events720.com/blog/a-guide-to-brisbane-where-to-stay-where-to-eat-and-how-to-travel) by [Events 720](https://www.events720.com/blog/author/events-720), on 7/05/19 12:27 PM [![A Guide to Brisbane: Where to Stay, Where to Eat and How to Travel](https://www.events720.com/hubfs/ARC%20Wine%20Bar%20Deck.jpg)](https://www.events720.com/blog/a-guide-to-brisbane-where-to-stay-where-to-eat-and-how-to-travel) You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at … [Read Story **](https://www.events720.com/blog/a-guide-to-brisbane-where-to-stay-where-to-eat-and-how-to-travel) Topics:[expo](https://www.events720.com/blog/topic/expo)[trade show](https://www.events720.com/blog/topic/trade-show)[brisbane](https://www.events720.com/blog/topic/brisbane) ## [7 Questions To Ask Your Exhibition Stand Builder](https://www.events720.com/blog/5-questions-to-ask-your-exhibition-stand-builder) by [Kyrah Howell](https://www.events720.com/blog/author/kyrah-howell), on 30/04/19 2:15 PM [![7 Questions To Ask Your Exhibition Stand Builder](https://www.events720.com/hubfs/client_meeting.jpg)](https://www.events720.com/blog/5-questions-to-ask-your-exhibition-stand-builder) An exhibition stand is a large investment into your company's marketing strategy. With any large investment you should always question what products and services you are receiving for your money … [Read Story **](https://www.events720.com/blog/5-questions-to-ask-your-exhibition-stand-builder) Topics:[Exhibition Stands](https://www.events720.com/blog/topic/exhibition-stands)[Display Builder](https://www.events720.com/blog/topic/display-builder)[Exhibition Stand Builder](https://www.events720.com/blog/topic/exhibition-stand-builder) ## [Creative Exhibition Stand Ideas to Inspire You](https://www.events720.com/blog/creative-exhibition-stands-you-need-to-see) by [Events 720](https://www.events720.com/blog/author/events-720), on 25/04/19 12:20 PM [![Creative Exhibition Stand Ideas to Inspire You](https://www.events720.com/hubfs/Pfleiderer.jpg)](https://www.events720.com/blog/creative-exhibition-stands-you-need-to-see) A creative exhibition stand will enhance your ability to attract expo attendees to your display and engage with them in order to achieve your goals. There are endless ways to … [Read Story **](https://www.events720.com/blog/creative-exhibition-stands-you-need-to-see) Topics:[Exhibition Design](https://www.events720.com/blog/topic/exhibition-design)[exhibition display stands](https://www.events720.com/blog/topic/exhibition-display-stands)[trade show stand](https://www.events720.com/blog/topic/trade-show-stand)[custom stands](https://www.events720.com/blog/topic/custom-stands) ## [How to Effectively Sell Floor Space](https://www.events720.com/blog/how-to-effectively-sell-floor-space) by [Events 720](https://www.events720.com/blog/author/events-720), on 23/04/19 12:40 PM [![How to Effectively Sell Floor Space](https://www.events720.com/hubfs/Blog%20Images/AIME%20Floor%20Plan.jpg)](https://www.events720.com/blog/how-to-effectively-sell-floor-space) Selling floor space to exhibitors for your upcoming expo is one of the most important tasks you will have to do when hosting an expo. Offering your exhibitors a space … [Read Story **](https://www.events720.com/blog/how-to-effectively-sell-floor-space) Topics:[Exhibition Stands](https://www.events720.com/blog/topic/exhibition-stands)[exhibition floor plans](https://www.events720.com/blog/topic/exhibition-floor-plans)[exhibitor marketing](https://www.events720.com/blog/topic/exhibitor-marketing)[increase exhibitors](https://www.events720.com/blog/topic/increase-exhibitors) ## [A Guide to Melbourne: Where to Stay, Where to Eat and How to Travel](https://www.events720.com/blog/a-guide-to-melbourne-where-to-stay-where-to-eat-and-how-to-travel) by [Events 720](https://www.events720.com/blog/author/events-720), on 18/04/19 12:02 PM [![A Guide to Melbourne: Where to Stay, Where to Eat and How to Travel](https://www.events720.com/hubfs/The%20Langham.jpg)](https://www.events720.com/blog/a-guide-to-melbourne-where-to-stay-where-to-eat-and-how-to-travel) You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at … [Read Story **](https://www.events720.com/blog/a-guide-to-melbourne-where-to-stay-where-to-eat-and-how-to-travel) Topics:[Event Planning](https://www.events720.com/blog/topic/event-planning)[expo](https://www.events720.com/blog/topic/expo)[events](https://www.events720.com/blog/topic/events)[melbourne expo](https://www.events720.com/blog/topic/melbourne-expo) ## [How You Should be Engaging Your Event Attendees](https://www.events720.com/blog/how-you-should-be-engaging-your-event-attendees) by [Events 720](https://www.events720.com/blog/author/events-720), on 16/04/19 12:05 PM [![How You Should be Engaging Your Event Attendees](https://www.events720.com/hubfs/Engaging%20your%20attendees.jpg)](https://www.events720.com/blog/how-you-should-be-engaging-your-event-attendees) To get the most out of your expo and achieve your desired outcomes, your event needs to actively engage your attendees. This is one of the most important components of … [Read Story **](https://www.events720.com/blog/how-you-should-be-engaging-your-event-attendees) Topics:[Event Planning](https://www.events720.com/blog/topic/event-planning)[organising an exhibition](https://www.events720.com/blog/topic/organising-an-exhibition)[engagement marketing](https://www.events720.com/blog/topic/engagement-marketing) ## [How to Get Media Coverage for Your Trade Show](https://www.events720.com/blog/how-to-get-media-coverage-for-your-trade-show) by [Events 720](https://www.events720.com/blog/author/events-720), on 11/04/19 12:30 PM [![How to Get Media Coverage for Your Trade Show](https://www.events720.com/hubfs/austin-distel-Imc-IoZDMXc-unsplash.jpg)](https://www.events720.com/blog/how-to-get-media-coverage-for-your-trade-show) The expo floor plan is complete, guest speakers are set, and exhibitors are booked – your expo is officially underway. Now, it’s time to start building some media interest for … [Read Story **](https://www.events720.com/blog/how-to-get-media-coverage-for-your-trade-show) Topics:[Event Planning](https://www.events720.com/blog/topic/event-planning)[expo](https://www.events720.com/blog/topic/expo)[trade show](https://www.events720.com/blog/topic/trade-show)[media](https://www.events720.com/blog/topic/media) ## [5 Ways to Master Product Display at Your Expo](https://www.events720.com/blog/5-ways-to-master-product-display-at-your-expo) by [Events 720](https://www.events720.com/blog/author/events-720), on 9/04/19 12:15 PM [![5 Ways to Master Product Display at Your Expo](https://www.events720.com/hubfs/IMG_0238-1.jpg)](https://www.events720.com/blog/5-ways-to-master-product-display-at-your-expo) One of the most common objectives for exhibiting at an expo is to display your company’s products to your target market. To ensure you showcase your products in the best … [Read Story **](https://www.events720.com/blog/5-ways-to-master-product-display-at-your-expo) Topics:[Exhibition Stand Design](https://www.events720.com/blog/topic/exhibition-stand-design)[Product Display](https://www.events720.com/blog/topic/product-display)[Exhibition Design](https://www.events720.com/blog/topic/exhibition-design)[exhibition display](https://www.events720.com/blog/topic/exhibition-display) ## [How to Select and Train Your Exhibition Stand Staff](https://www.events720.com/blog/how-to-select-and-train-your-exhibition-stand-staff) by [Events 720](https://www.events720.com/blog/author/events-720), on 4/04/19 12:20 PM [![How to Select and Train Your Exhibition Stand Staff](https://www.events720.com/hubfs/Cvent%20Staffing%20Your%20Stand.jpg)](https://www.events720.com/blog/how-to-select-and-train-your-exhibition-stand-staff) Your exhibition stand staff are one of the most important components of your expo experience. An eye-catching display, product demonstrations and marketing plan won’t be effective if you don’t have … [Read Story **](https://www.events720.com/blog/how-to-select-and-train-your-exhibition-stand-staff) Topics:[Exhibition Stands](https://www.events720.com/blog/topic/exhibition-stands)[exhibition staff](https://www.events720.com/blog/topic/exhibition-staff)[trade show](https://www.events720.com/blog/topic/trade-show)[exhibition organising](https://www.events720.com/blog/topic/exhibition-organising) ## [Why You Need Networking Activities at Your Expo](https://www.events720.com/blog/why-you-need-networking-activities-at-your-expo) by [Events 720](https://www.events720.com/blog/author/events-720), on 2/04/19 12:15 PM [![Why You Need Networking Activities at Your Expo](https://www.events720.com/hubfs/networking.jpeg)](https://www.events720.com/blog/why-you-need-networking-activities-at-your-expo) Exhibitions present many opportunities for exhibitors and attendees to meet new people and build their network. Sales is often seen as the most important prospect an expo offers, but without … [Read Story **](https://www.events720.com/blog/why-you-need-networking-activities-at-your-expo) Topics:[Event Planning](https://www.events720.com/blog/topic/event-planning)[Networking](https://www.events720.com/blog/topic/networking)[exhibition organising](https://www.events720.com/blog/topic/exhibition-organising) [** Prev](https://www.events720.com/blog/page/1) [All Posts](https://www.events720.com/blog/all) [Next **](https://www.events720.com/blog/page/3) ### Events 720 Blog Each blog we discuss an important topic in the exhibition world. With insights and inspirations, we aim to answer the most common questions.  - [Recent](https://www.events720.com/blog/page/2#recent) - [Topics](https://www.events720.com/blog/page/2#topics) - [Archive](https://www.events720.com/blog/page/2#archive) - [2019 (1)](https://www.events720.com/blog/topic/2019) - [Activations (2)](https://www.events720.com/blog/topic/activations) - [adelaide (1)](https://www.events720.com/blog/topic/adelaide) - [brisbane (1)](https://www.events720.com/blog/topic/brisbane) - [consumer show (2)](https://www.events720.com/blog/topic/consumer-show) - [cost (5)](https://www.events720.com/blog/topic/cost) - [custom stand design (10)](https://www.events720.com/blog/topic/custom-stand-design) - [custom stands (9)](https://www.events720.com/blog/topic/custom-stands) - [design (8)](https://www.events720.com/blog/topic/design) - [design inspiration (2)](https://www.events720.com/blog/topic/design-inspiration) - [Display Builder (6)](https://www.events720.com/blog/topic/display-builder) - [engagement marketing (5)](https://www.events720.com/blog/topic/engagement-marketing) - [event marketing (6)](https://www.events720.com/blog/topic/event-marketing) - [Event Planning (19)](https://www.events720.com/blog/topic/event-planning) - [event sponsorship (1)](https://www.events720.com/blog/topic/event-sponsorship) - [events (14)](https://www.events720.com/blog/topic/events) - [Exhibition Design (12)](https://www.events720.com/blog/topic/exhibition-design) - [exhibition design company (4)](https://www.events720.com/blog/topic/exhibition-design-company) - [exhibition display (17)](https://www.events720.com/blog/topic/exhibition-display) - [exhibition display stands (16)](https://www.events720.com/blog/topic/exhibition-display-stands) - [exhibition floor plans (5)](https://www.events720.com/blog/topic/exhibition-floor-plans) - [Exhibition Goal Setting (11)](https://www.events720.com/blog/topic/exhibition-goal-setting) - [Exhibition Marketing Plan (10)](https://www.events720.com/blog/topic/exhibition-marketing-plan) - [exhibition organising (5)](https://www.events720.com/blog/topic/exhibition-organising) - [exhibition staff (2)](https://www.events720.com/blog/topic/exhibition-staff) - [Exhibition Stand Builder (8)](https://www.events720.com/blog/topic/exhibition-stand-builder) - [Exhibition Stand Design (17)](https://www.events720.com/blog/topic/exhibition-stand-design) - [Exhibition stand hire (2)](https://www.events720.com/blog/topic/exhibition-stand-hire) - [exhibition stand location (3)](https://www.events720.com/blog/topic/exhibition-stand-location) - [Exhibition Stands (35)](https://www.events720.com/blog/topic/exhibition-stands) - [Exhibition stands for hire (2)](https://www.events720.com/blog/topic/exhibition-stands-for-hire) - [exhibition supplier (5)](https://www.events720.com/blog/topic/exhibition-supplier) - [exhibition ticket sales (3)](https://www.events720.com/blog/topic/exhibition-ticket-sales) - [exhibitor marketing (5)](https://www.events720.com/blog/topic/exhibitor-marketing) - [experiential marketing (3)](https://www.events720.com/blog/topic/experiential-marketing) - 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