How to Create a Successful Exhibitor Marketing Campaign

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Your exhibitor marketing campaign should be designed to promote your exhibition and enhance positive interaction through carefully selected tasks and tactics. It includes all the marketing effort you implement to

Why Trade Shows Provide Value to the Automotive Industry

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Here is our blog we wrote for Biz Community which focused on how businesses within the automotive industry could benefit from exhibiting at trade shows. You can view this piece here. 

3 Ways to Secure the Best Expo Stand Location

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Aside from your exhibition stand design, the location of your stand is one of the most important factors to consider when planning to exhibit. Each space within a venue will have its advantages and disadvantages;

12 Helpful Tips for Choosing the Perfect Expo Venue

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Your venue will have the largest impact on your event. From its size and accessibility, to its ambience and layout, everything about your event will affect how your expo is run. We’ve previously created an

Exhibition Stand Design Inspiration at Exhibitor Live 2019

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Exhibitor Live, the Professional Development Conference for Trade Show and Corporate Event Marketing, kicked off on February 24 for its annual five-day expo showcasing an enormous range of exhibitors and interactive

6 Common Exhibition Stand Mistakes and How to Avoid Them

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When planning a show-stopping exhibition stand there’s a lot that can go wrong. It’s easy to forget tasks, slip up and make mistakes. The good news is that, with the right knowledge, preparation and support, mistakes

Exhibition Planning: The Dos and the Don'ts

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8 Ways to Save on Your Exhibition Stand Design

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An exhibition stand design should reflect the brand, attract an audience and create a memorable experience for attendees. But sometimes having the perfect stand can come at a high cost. We all know money doesn’t grow

7 Helpful Exhibition Planning Tips Learnt from AIME 2019

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This week the 2019 Asia Pacific Incentives and Meetings Event (AIME) kicked off with a bang in Melbourne, showcasing some great exhibition stand designs. The event welcomes exhibitors and professionals to build

Planning tips for a successful expo

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Organising a trade show or exhibition can be a mammoth task if you have never done it before. There are so many elements that will impact on your event. If you properly plan for these elements they will help boost

How to Plan for Your Exhibition Stand

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Exhibitions aren’t an easy process to navigate. From choosing your exhibition space and organising your exhibition stand design, to training your staff and booking any required travel arrangements, your ‘to do’ list

Attracting Sponsors to Your Trade or Consumer Show

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Event sponsors are a fantastic source of revenue. But finding, pitching, achieving and keeping sponsors can be a difficult and time-consuming process, especially if you’re unsure of how the process works.

12 Ways to Attract More Visitors to Your Exhibition Stand

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Exhibitions are an excellent opportunity for your brand to generate leads and build a positive brand image with your target audience. But they can also be a difficult space to navigate. Achieving your exhibition

How your exhibition floor plan impacts your sales

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Selling exhibitor spaces is a large part of organising your exhibition. The more exhibitor spaces that you sell, the more money that you ultimately make from your exhibition. Your exhibition will also continue

How to Successfully Use Pre-Show Marketing for your Exhibition Stand

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Marketing is a great tool for promoting your exhibition stand and increasing your visitor rate prior to an expo. Your trade or consumer show success will undeniably be impacted by level of engagement your stand

How Important is Your Presence at Your Expo?

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Expos are a fantastic resource available for businesses hoping to achieve their goals. With a large volume of people from all across the nation and hundreds of exciting new products and/or services to discover all in

Estimating the Cost of an Expo Stand

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When it comes to planning your trade show exhibition stand, understanding the costs can be overwhelming. How much does a stand cost? Why do I need to pay that much for a display? How much should I be paying? These

The Magic to Keeping Exhibitors Happy

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Tips for Choosing Your Next Expo

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There are hundreds of expo’s across Australia each year and hundreds of businesses that have exhibition display’s at them. Choosing the right expo for your business can have a significant impact on the success of

Is the Aesthetic of Shell-Scheme Stands Important?

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When you organise an expo, there are so many things to consider. When you engage with an exhibition supplier you have a long list of items that you want to ensure that they can do. You want to know that they can