--- title: Events 720 Blog | event marketing description: event marketing | Events 720 blog touches on everything exhibitions! Whether you need to organise an exhibition stand or a whole exhibition, this blog has all the information you need to make the right decisions at the right time. --- [![Events 720](https://www.events720.com/hs-fs/hubfs/Events%20720/Logo-%23575757.png?width=1085&height=311&name=Logo-%23575757.png "Events 720")](https://www.events720.com/) ** ** ** [![Events 720](https://www.events720.com/hs-fs/hubfs/Events%20720/Logo-%23575757.png?width=1085&height=311&name=Logo-%23575757.png "Events 720")](https://www.events720.com/) ** ** ** Search **Menu** ** ** [![Enquire](https://no-cache.hubspot.com/cta/default/1722938/2bcf6b4c-90fa-402a-a91e-508f9733ee5a.png)](https://cta-redirect.hubspot.com/cta/redirect/1722938/2bcf6b4c-90fa-402a-a91e-508f9733ee5a) [![Design](https://no-cache.hubspot.com/cta/default/1722938/89150c4c-a313-44fb-a95b-2ea1f98b9270.png)](https://cta-redirect.hubspot.com/cta/redirect/1722938/89150c4c-a313-44fb-a95b-2ea1f98b9270) # [**Events 720 Blog](https://www.events720.com/blog) / event marketing ## [Returning to Expos Processes...](https://www.events720.com/blog/returning-to-expos-processes) by [Jessica Caggegi](https://www.events720.com/blog/author/jessica-caggegi), on 6/04/21 1:51 PM [![Returning to Expos Processes...](https://www.events720.com/hubfs/Narva%202021.jpg)](https://www.events720.com/blog/returning-to-expos-processes) With tough times still ahead and still so much uncertainty due to Covid 19, it really is a challenging time for all businesses within the exhibition display industry. With Expos … [Read Story **](https://www.events720.com/blog/returning-to-expos-processes) Topics:[Exhibition Stands](https://www.events720.com/blog/topic/exhibition-stands)[Event Planning](https://www.events720.com/blog/topic/event-planning)[Display Builder](https://www.events720.com/blog/topic/display-builder)[Increase Exhibition Returns](https://www.events720.com/blog/topic/increase-exhibition-returns)[Exhibition Stand Builder](https://www.events720.com/blog/topic/exhibition-stand-builder)[trade show displays](https://www.events720.com/blog/topic/trade-show-displays)[marketing](https://www.events720.com/blog/topic/marketing)[goalsetting](https://www.events720.com/blog/topic/goalsetting)[Expo Venue](https://www.events720.com/blog/topic/expo-venue)[exhibition stand location](https://www.events720.com/blog/topic/exhibition-stand-location)[exhibitor marketing](https://www.events720.com/blog/topic/exhibitor-marketing)[event marketing](https://www.events720.com/blog/topic/event-marketing)[custom stand design](https://www.events720.com/blog/topic/custom-stand-design) ## [Main differences between a Trade Show, Expo, and Conference...](https://www.events720.com/blog/main-differences-between-a-trade-show-expo-and-conference) by [Jessica Caggegi](https://www.events720.com/blog/author/jessica-caggegi), on 29/07/20 3:00 PM [![Main differences between a Trade Show, Expo, and Conference...](https://www.events720.com/hubfs/architecture-black-and-white-challenge-chance-277593.jpg)](https://www.events720.com/blog/main-differences-between-a-trade-show-expo-and-conference) It can be a hard decision when trying to decide on an event to attend. There are many differences between a trade show, consumer exhibition and conference, and depending on … [Read Story **](https://www.events720.com/blog/main-differences-between-a-trade-show-expo-and-conference) Topics:[Exhibition Stands](https://www.events720.com/blog/topic/exhibition-stands)[Event Planning](https://www.events720.com/blog/topic/event-planning)[Networking](https://www.events720.com/blog/topic/networking)[New Project](https://www.events720.com/blog/topic/new-project)[Increase Exhibition Returns](https://www.events720.com/blog/topic/increase-exhibition-returns)[Exhibition Goal Setting](https://www.events720.com/blog/topic/exhibition-goal-setting)[Exhibition Marketing Plan](https://www.events720.com/blog/topic/exhibition-marketing-plan)[engagement marketing](https://www.events720.com/blog/topic/engagement-marketing)[consumer show](https://www.events720.com/blog/topic/consumer-show)[Expo Venue](https://www.events720.com/blog/topic/expo-venue)[event marketing](https://www.events720.com/blog/topic/event-marketing) ## [How to avoid additional 'add on' fees to your exhibition stand..](https://www.events720.com/blog/how-to-avoid-additional-add-on-fees-to-your-exhibition-stand) by [Jessica Caggegi](https://www.events720.com/blog/author/jessica-caggegi), on 17/06/20 3:00 PM [![How to avoid additional 'add on' fees to your exhibition stand..](https://www.events720.com/hubfs/kelly-sikkema-3-Tc_5LROrM-unsplash.jpg)](https://www.events720.com/blog/how-to-avoid-additional-add-on-fees-to-your-exhibition-stand) Budgets are something which everyone can relate to. They give us a sense of security and allow us to spend our money within a safe and comfortable range. Some budgets … [Read Story **](https://www.events720.com/blog/how-to-avoid-additional-add-on-fees-to-your-exhibition-stand) Topics:[Exhibition Stand Design](https://www.events720.com/blog/topic/exhibition-stand-design)[Exhibition Stands](https://www.events720.com/blog/topic/exhibition-stands)[New Project](https://www.events720.com/blog/topic/new-project)[exhibition supplier](https://www.events720.com/blog/topic/exhibition-supplier)[exhibition design company](https://www.events720.com/blog/topic/exhibition-design-company)[cost](https://www.events720.com/blog/topic/cost)[event marketing](https://www.events720.com/blog/topic/event-marketing)[custom stand design](https://www.events720.com/blog/topic/custom-stand-design) ## [How to provide a great branding experience when choosing graphics...](https://www.events720.com/blog/how-to-provide-a-great-branding-experience-when-choosing-graphics) by [Jessica Caggegi](https://www.events720.com/blog/author/jessica-caggegi), on 11/03/20 3:00 PM [![How to provide a great branding experience when choosing graphics...](https://www.events720.com/hubfs/20190815_191206.jpg)](https://www.events720.com/blog/how-to-provide-a-great-branding-experience-when-choosing-graphics) Have you ever heard the saying a picture tells 1000 words? Cliche I know, but it does have truth behind it. Graphics are such a huge component to an exhibition … [Read Story **](https://www.events720.com/blog/how-to-provide-a-great-branding-experience-when-choosing-graphics) Topics:[design](https://www.events720.com/blog/topic/design)[increase exhibitors](https://www.events720.com/blog/topic/increase-exhibitors)[custom stands](https://www.events720.com/blog/topic/custom-stands)[event marketing](https://www.events720.com/blog/topic/event-marketing)[custom stand design](https://www.events720.com/blog/topic/custom-stand-design) ## [A Guide for International Clients Exhibiting in Australia...](https://www.events720.com/blog/a-guide-for-international-clients-exhibiting-in-australia) by [Jessica Caggegi](https://www.events720.com/blog/author/jessica-caggegi), on 23/01/20 2:02 PM [![A Guide for International Clients Exhibiting in Australia...](https://www.events720.com/hubfs/Blog%20Images/australia-traveling-travelling-travel-68704.jpg)](https://www.events720.com/blog/a-guide-for-international-clients-exhibiting-in-australia) As the exhibition world continues to grow, it has been brought to our attention that more companies are making their way from overseas to attend exhibitions within Australia. It can … [Read Story **](https://www.events720.com/blog/a-guide-for-international-clients-exhibiting-in-australia) Topics:[Event Planning](https://www.events720.com/blog/topic/event-planning)[exhibition display stands](https://www.events720.com/blog/topic/exhibition-display-stands)[exhibition display](https://www.events720.com/blog/topic/exhibition-display)[cost](https://www.events720.com/blog/topic/cost)[exhibition organising](https://www.events720.com/blog/topic/exhibition-organising)[Expo Venue](https://www.events720.com/blog/topic/expo-venue)[event marketing](https://www.events720.com/blog/topic/event-marketing) ## [How to Market Your Expo Effectively](https://www.events720.com/blog/how-to-market-your-expo-effectively) by [Events 720](https://www.events720.com/blog/author/events-720), on 18/06/19 12:30 PM [![How to Market Your Expo Effectively](https://www.events720.com/hubfs/social-suggested-images/Market%20your%20expo.jpeg)](https://www.events720.com/blog/how-to-market-your-expo-effectively) Successfully marketing your expo will help you attract attendees, increase exhibitors, gain sponsors, build brand awareness and, subsequently, increase your return on investment (ROI). After coordinating the plans of the … [Read Story **](https://www.events720.com/blog/how-to-market-your-expo-effectively) Topics:[Event Planning](https://www.events720.com/blog/topic/event-planning)[expo](https://www.events720.com/blog/topic/expo)[event marketing](https://www.events720.com/blog/topic/event-marketing) ** Prev [All Posts](https://www.events720.com/blog/all) Next ** ### Events 720 Blog Each blog we discuss an important topic in the exhibition world. With insights and inspirations, we aim to answer the most common questions.  - [Recent](https://www.events720.com/blog/topic/event-marketing#recent) - [Topics](https://www.events720.com/blog/topic/event-marketing#topics) - [Archive](https://www.events720.com/blog/topic/event-marketing#archive) - [2019 (1)](https://www.events720.com/blog/topic/2019) - [Activations (2)](https://www.events720.com/blog/topic/activations) - [adelaide (1)](https://www.events720.com/blog/topic/adelaide) - [brisbane (1)](https://www.events720.com/blog/topic/brisbane) - [consumer show (2)](https://www.events720.com/blog/topic/consumer-show) - [cost (5)](https://www.events720.com/blog/topic/cost) - [custom stand design (10)](https://www.events720.com/blog/topic/custom-stand-design) - [custom stands (9)](https://www.events720.com/blog/topic/custom-stands) - [design (8)](https://www.events720.com/blog/topic/design) - [design inspiration (2)](https://www.events720.com/blog/topic/design-inspiration) - [Display Builder (6)](https://www.events720.com/blog/topic/display-builder) - [engagement marketing (5)](https://www.events720.com/blog/topic/engagement-marketing) - [event marketing (6)](https://www.events720.com/blog/topic/event-marketing) - [Event Planning (19)](https://www.events720.com/blog/topic/event-planning) - [event sponsorship (1)](https://www.events720.com/blog/topic/event-sponsorship) - [events (14)](https://www.events720.com/blog/topic/events) - [Exhibition Design (12)](https://www.events720.com/blog/topic/exhibition-design) - [exhibition design company (4)](https://www.events720.com/blog/topic/exhibition-design-company) - [exhibition display (17)](https://www.events720.com/blog/topic/exhibition-display) - [exhibition display stands (16)](https://www.events720.com/blog/topic/exhibition-display-stands) - [exhibition floor plans (5)](https://www.events720.com/blog/topic/exhibition-floor-plans) - [Exhibition Goal Setting (11)](https://www.events720.com/blog/topic/exhibition-goal-setting) - [Exhibition Marketing Plan (10)](https://www.events720.com/blog/topic/exhibition-marketing-plan) - [exhibition organising (5)](https://www.events720.com/blog/topic/exhibition-organising) - [exhibition staff (2)](https://www.events720.com/blog/topic/exhibition-staff) - [Exhibition Stand Builder (8)](https://www.events720.com/blog/topic/exhibition-stand-builder) - [Exhibition Stand Design (17)](https://www.events720.com/blog/topic/exhibition-stand-design) - [Exhibition stand hire (2)](https://www.events720.com/blog/topic/exhibition-stand-hire) - [exhibition stand location (3)](https://www.events720.com/blog/topic/exhibition-stand-location) - [Exhibition Stands (35)](https://www.events720.com/blog/topic/exhibition-stands) - [Exhibition stands for hire (2)](https://www.events720.com/blog/topic/exhibition-stands-for-hire) - [exhibition supplier (5)](https://www.events720.com/blog/topic/exhibition-supplier) - [exhibition ticket sales (3)](https://www.events720.com/blog/topic/exhibition-ticket-sales) - [exhibitor marketing (5)](https://www.events720.com/blog/topic/exhibitor-marketing) - [experiential marketing (3)](https://www.events720.com/blog/topic/experiential-marketing) - [expo (32)](https://www.events720.com/blog/topic/expo) - [Expo Venue (4)](https://www.events720.com/blog/topic/expo-venue) - [goalsetting (4)](https://www.events720.com/blog/topic/goalsetting) - [increase exhibition attendees (2)](https://www.events720.com/blog/topic/increase-exhibition-attendees) - [Increase Exhibition Returns (5)](https://www.events720.com/blog/topic/increase-exhibition-returns) - [increase exhibitors (4)](https://www.events720.com/blog/topic/increase-exhibitors) - [increase sales (3)](https://www.events720.com/blog/topic/increase-sales) - [Insider (2)](https://www.events720.com/blog/topic/insider) - [live marketing (1)](https://www.events720.com/blog/topic/live-marketing) - [marketing (5)](https://www.events720.com/blog/topic/marketing) - [media (1)](https://www.events720.com/blog/topic/media) - [melbourne expo (1)](https://www.events720.com/blog/topic/melbourne-expo) - [modular exhibition display (2)](https://www.events720.com/blog/topic/modular-exhibition-display) - [modular exhibition stands (3)](https://www.events720.com/blog/topic/modular-exhibition-stands) - [Networking (3)](https://www.events720.com/blog/topic/networking) - [New Project (6)](https://www.events720.com/blog/topic/new-project) - [organising an exhibition (12)](https://www.events720.com/blog/topic/organising-an-exhibition) - [outdoor activation (2)](https://www.events720.com/blog/topic/outdoor-activation) - [outdoor dining (1)](https://www.events720.com/blog/topic/outdoor-dining) - [outdoor furniture (1)](https://www.events720.com/blog/topic/outdoor-furniture) - [parklet (2)](https://www.events720.com/blog/topic/parklet) - [perth (1)](https://www.events720.com/blog/topic/perth) - [placemaking (3)](https://www.events720.com/blog/topic/placemaking) - [Pop-up park (1)](https://www.events720.com/blog/topic/pop-up-park) - [Product Display (4)](https://www.events720.com/blog/topic/product-display) - [Productivity (3)](https://www.events720.com/blog/topic/productivity) - [shell-scheme stands (1)](https://www.events720.com/blog/topic/shell-scheme-stands) - [sponsors (1)](https://www.events720.com/blog/topic/sponsors) - [Stand Building (2)](https://www.events720.com/blog/topic/stand-building) - [Stand Layout (4)](https://www.events720.com/blog/topic/stand-layout) - [Stand Size (1)](https://www.events720.com/blog/topic/stand-size) - [stand visitor (1)](https://www.events720.com/blog/topic/stand-visitor) - [sustainability (2)](https://www.events720.com/blog/topic/sustainability) - [sydney (1)](https://www.events720.com/blog/topic/sydney) - [trade show (19)](https://www.events720.com/blog/topic/trade-show) - [trade show displays (13)](https://www.events720.com/blog/topic/trade-show-displays) - [trade show stand (9)](https://www.events720.com/blog/topic/trade-show-stand) [More...](https://www.events720.com/blog/topic/event-marketing#) - [March 2019 (10)](https://www.events720.com/blog/archive/2019/03) - [February 2019 (9)](https://www.events720.com/blog/archive/2019/02) - [April 2019 (9)](https://www.events720.com/blog/archive/2019/04) - [January 2019 (8)](https://www.events720.com/blog/archive/2019/01) - [July 2019 (5)](https://www.events720.com/blog/archive/2019/07) - [July 2018 (4)](https://www.events720.com/blog/archive/2018/07) - [May 2019 (4)](https://www.events720.com/blog/archive/2019/05) - [June 2019 (4)](https://www.events720.com/blog/archive/2019/06) - [March 2018 (3)](https://www.events720.com/blog/archive/2018/03) - [July 2020 (3)](https://www.events720.com/blog/archive/2020/07) - [November 2021 (3)](https://www.events720.com/blog/archive/2021/11) - [August 2017 (2)](https://www.events720.com/blog/archive/2017/08) - [December 2017 (2)](https://www.events720.com/blog/archive/2017/12) - [April 2018 (2)](https://www.events720.com/blog/archive/2018/04) - [June 2018 (2)](https://www.events720.com/blog/archive/2018/06) - [November 2019 (2)](https://www.events720.com/blog/archive/2019/11) - [January 2020 (2)](https://www.events720.com/blog/archive/2020/01) - [February 2020 (2)](https://www.events720.com/blog/archive/2020/02) - [June 2020 (2)](https://www.events720.com/blog/archive/2020/06) - [November 2015 (1)](https://www.events720.com/blog/archive/2015/11) - [May 2017 (1)](https://www.events720.com/blog/archive/2017/05) - [September 2017 (1)](https://www.events720.com/blog/archive/2017/09) - [October 2017 (1)](https://www.events720.com/blog/archive/2017/10) - [January 2018 (1)](https://www.events720.com/blog/archive/2018/01) - [February 2018 (1)](https://www.events720.com/blog/archive/2018/02) - [May 2018 (1)](https://www.events720.com/blog/archive/2018/05) - [August 2018 (1)](https://www.events720.com/blog/archive/2018/08) - [September 2018 (1)](https://www.events720.com/blog/archive/2018/09) - [December 2018 (1)](https://www.events720.com/blog/archive/2018/12) - [March 2020 (1)](https://www.events720.com/blog/archive/2020/03) - [March 2021 (1)](https://www.events720.com/blog/archive/2021/03) - [April 2021 (1)](https://www.events720.com/blog/archive/2021/04) - [May 2022 (1)](https://www.events720.com/blog/archive/2022/05) [More...](https://www.events720.com/blog/topic/event-marketing#) ### Subscribe to Updates ### Events 720 2/201-205 Sunshine Road Tottenham VIC 3012 Australia Call us: 03 9131 1625 Email us: letschat@events720.com ### Drop us a line Copyright © 2024 Events 720. 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