--- title: Events 720 Blog | Exhibition Goal Setting description: Exhibition Goal Setting | Events 720 blog touches on everything exhibitions! Whether you need to organise an exhibition stand or a whole exhibition, this blog has all the information you need to make the right decisions at the right time. --- [![Events 720](https://www.events720.com/hs-fs/hubfs/Events%20720/Logo-%23575757.png?width=1085&height=311&name=Logo-%23575757.png "Events 720")](https://www.events720.com/) ** ** ** [![Events 720](https://www.events720.com/hs-fs/hubfs/Events%20720/Logo-%23575757.png?width=1085&height=311&name=Logo-%23575757.png "Events 720")](https://www.events720.com/) ** ** ** Search **Menu** ** ** [![Enquire](https://no-cache.hubspot.com/cta/default/1722938/2bcf6b4c-90fa-402a-a91e-508f9733ee5a.png)](https://cta-redirect.hubspot.com/cta/redirect/1722938/2bcf6b4c-90fa-402a-a91e-508f9733ee5a) [![Design](https://no-cache.hubspot.com/cta/default/1722938/89150c4c-a313-44fb-a95b-2ea1f98b9270.png)](https://cta-redirect.hubspot.com/cta/redirect/1722938/89150c4c-a313-44fb-a95b-2ea1f98b9270) # [**Events 720 Blog](https://www.events720.com/blog) / Exhibition Goal Setting ## [Main differences between a Trade Show, Expo, and Conference...](https://www.events720.com/blog/main-differences-between-a-trade-show-expo-and-conference) by [Jessica Caggegi](https://www.events720.com/blog/author/jessica-caggegi), on 29/07/20 3:00 PM [![Main differences between a Trade Show, Expo, and Conference...](https://www.events720.com/hubfs/architecture-black-and-white-challenge-chance-277593.jpg)](https://www.events720.com/blog/main-differences-between-a-trade-show-expo-and-conference) It can be a hard decision when trying to decide on an event to attend. There are many differences between a trade show, consumer exhibition and conference, and depending on … [Read Story **](https://www.events720.com/blog/main-differences-between-a-trade-show-expo-and-conference) Topics:[Exhibition Stands](https://www.events720.com/blog/topic/exhibition-stands)[Event Planning](https://www.events720.com/blog/topic/event-planning)[Networking](https://www.events720.com/blog/topic/networking)[New Project](https://www.events720.com/blog/topic/new-project)[Increase Exhibition Returns](https://www.events720.com/blog/topic/increase-exhibition-returns)[Exhibition Goal Setting](https://www.events720.com/blog/topic/exhibition-goal-setting)[Exhibition Marketing Plan](https://www.events720.com/blog/topic/exhibition-marketing-plan)[engagement marketing](https://www.events720.com/blog/topic/engagement-marketing)[consumer show](https://www.events720.com/blog/topic/consumer-show)[Expo Venue](https://www.events720.com/blog/topic/expo-venue)[event marketing](https://www.events720.com/blog/topic/event-marketing) ## [How to Choose the Right Size Stand Space](https://www.events720.com/blog/how-to-choose-the-right-size-stand-space) by [Jessica Caggegi](https://www.events720.com/blog/author/jessica-caggegi), on 7/11/19 3:41 PM [![How to Choose the Right Size Stand Space](https://www.events720.com/hubfs/tapemeasure-on-20-164957.jpg)](https://www.events720.com/blog/how-to-choose-the-right-size-stand-space) Isn’t it interesting that sometimes a smaller size stand may appear busier than a larger booth? How there is a common misconception that more space means you’ll have greater success … [Read Story **](https://www.events720.com/blog/how-to-choose-the-right-size-stand-space) Topics:[Exhibition Stand Design](https://www.events720.com/blog/topic/exhibition-stand-design)[Exhibition Stands](https://www.events720.com/blog/topic/exhibition-stands)[Stand Size](https://www.events720.com/blog/topic/stand-size)[Exhibition Goal Setting](https://www.events720.com/blog/topic/exhibition-goal-setting)[trade show stand](https://www.events720.com/blog/topic/trade-show-stand)[expo](https://www.events720.com/blog/topic/expo)[goalsetting](https://www.events720.com/blog/topic/goalsetting)[trade show](https://www.events720.com/blog/topic/trade-show)[custom stands](https://www.events720.com/blog/topic/custom-stands) ## [The Secret to Having a Successful Exhibition Stand](https://www.events720.com/blog/the-secret-to-having-a-successful-exhibition-stand) by [Events 720](https://www.events720.com/blog/author/events-720), on 14/05/19 11:30 AM [![The Secret to Having a Successful Exhibition Stand](https://www.events720.com/hubfs/social-suggested-images/Narva%202-1.jpg)](https://www.events720.com/blog/the-secret-to-having-a-successful-exhibition-stand) Having a successful exhibition stand may seem like a difficult task. We’re here to let you in on a little secret; achieving a great exhibition stand comes down to some … [Read Story **](https://www.events720.com/blog/the-secret-to-having-a-successful-exhibition-stand) Topics:[Exhibition Stand Design](https://www.events720.com/blog/topic/exhibition-stand-design)[Exhibition Goal Setting](https://www.events720.com/blog/topic/exhibition-goal-setting)[exhibition organising](https://www.events720.com/blog/topic/exhibition-organising) ## [How to Get the Most Out of Your Exhibition Stand](https://www.events720.com/blog/how-to-get-the-most-out-of-your-exhibition-stand) by [Chloe Mortimer](https://www.events720.com/blog/author/chloe-mortimer), on 24/04/18 7:05 AM [![How to Get the Most Out of Your Exhibition Stand](https://www.events720.com/hubfs/Blog%20Images/man-coffee-cup-pen.jpg)](https://www.events720.com/blog/how-to-get-the-most-out-of-your-exhibition-stand) Exhibiting can be a really expensive process. After you have paid for the exhibition space, and then invested in an exhibition stand, regardless of whether it is a custom exhibition … [Read Story **](https://www.events720.com/blog/how-to-get-the-most-out-of-your-exhibition-stand) Topics:[Exhibition Stands](https://www.events720.com/blog/topic/exhibition-stands)[Exhibition Goal Setting](https://www.events720.com/blog/topic/exhibition-goal-setting)[Exhibition Marketing Plan](https://www.events720.com/blog/topic/exhibition-marketing-plan) ## [The Best Budget for Your Exhibition Stand](https://www.events720.com/blog/the-best-budget-for-your-exhibition-stand) by [Chloe Mortimer](https://www.events720.com/blog/author/chloe-mortimer), on 17/04/18 12:36 PM [![The Best Budget for Your Exhibition Stand](https://www.events720.com/hubfs/Blog%20Photos/buy-cash-coins-9660-889087-edited.jpg)](https://www.events720.com/blog/the-best-budget-for-your-exhibition-stand) A question that plagues every marketer and business owner – how much is too much when it comes to buying a custom exhibition stand? The truth is, there is no … [Read Story **](https://www.events720.com/blog/the-best-budget-for-your-exhibition-stand) Topics:[Exhibition Stands](https://www.events720.com/blog/topic/exhibition-stands)[Exhibition Goal Setting](https://www.events720.com/blog/topic/exhibition-goal-setting)[Exhibition Marketing Plan](https://www.events720.com/blog/topic/exhibition-marketing-plan) ## [6 Factors That Influence Exhibitor Sales](https://www.events720.com/blog/6-factors-that-influence-exhibitor-space-sales) by [Chloe Mortimer](https://www.events720.com/blog/author/chloe-mortimer), on 27/03/18 12:42 PM [![6 Factors That Influence Exhibitor Sales](https://www.events720.com/hubfs/Blog%20Images/Success%2c%20it%20depends%20on%20you%20Hand%20writing%20with%20black%20marker%20on%20transparent%20wipe%20board.jpeg)](https://www.events720.com/blog/6-factors-that-influence-exhibitor-space-sales) If you've organised an exhibition or trade show you'll understand the pressure of trying to sell all the exhibitor spaces, and balance the expectations of the attendees and the exhibitors … [Read Story **](https://www.events720.com/blog/6-factors-that-influence-exhibitor-space-sales) Topics:[Exhibition Goal Setting](https://www.events720.com/blog/topic/exhibition-goal-setting)[exhibition ticket sales](https://www.events720.com/blog/topic/exhibition-ticket-sales)[expo](https://www.events720.com/blog/topic/expo)[exhibition display](https://www.events720.com/blog/topic/exhibition-display)[events](https://www.events720.com/blog/topic/events)[trade show](https://www.events720.com/blog/topic/trade-show) ## [6 Mistakes To Avoid When Exhibiting](https://www.events720.com/blog/6-mistakes-to-avoid-when-exhibiting) by [Chloe Mortimer](https://www.events720.com/blog/author/chloe-mortimer), on 6/03/18 8:21 AM [![6 Mistakes To Avoid When Exhibiting](https://www.events720.com/hubfs/1.jpg)](https://www.events720.com/blog/6-mistakes-to-avoid-when-exhibiting) Planning an exhibition stand can seem like its own full-time job. There are so many things to consider, so many elements to get right to see the desired results. Exhibiting … [Read Story **](https://www.events720.com/blog/6-mistakes-to-avoid-when-exhibiting) Topics:[Exhibition Stands](https://www.events720.com/blog/topic/exhibition-stands)[Increase Exhibition Returns](https://www.events720.com/blog/topic/increase-exhibition-returns)[Exhibition Goal Setting](https://www.events720.com/blog/topic/exhibition-goal-setting)[Exhibition Marketing Plan](https://www.events720.com/blog/topic/exhibition-marketing-plan) ## [Top Trends for Exhibition Stand Design in 2018](https://www.events720.com/blog/top-trends-for-exhibition-stand-design-in-2018) by [Chloe Mortimer](https://www.events720.com/blog/author/chloe-mortimer), on 23/01/18 11:44 AM [![Top Trends for Exhibition Stand Design in 2018](https://www.events720.com/hubfs/Future%20of%20Mining%202019/Caterpillar/CAT%20(1).jpg)](https://www.events720.com/blog/top-trends-for-exhibition-stand-design-in-2018) 2018 is well and truly underway and the first few exhibitions will kick off next month. We predict what will be the biggest trends to the exhibition industry over the … [Read Story **](https://www.events720.com/blog/top-trends-for-exhibition-stand-design-in-2018) Topics:[Exhibition Stand Design](https://www.events720.com/blog/topic/exhibition-stand-design)[Exhibition Goal Setting](https://www.events720.com/blog/topic/exhibition-goal-setting)[Exhibition Marketing Plan](https://www.events720.com/blog/topic/exhibition-marketing-plan) ## [7 Ways to Increase Exhibition Attendance](https://www.events720.com/blog/7-ways-to-increase-exhibition-attendance) by [Chloe Mortimer](https://www.events720.com/blog/author/chloe-mortimer), on 12/12/17 9:58 AM [![7 Ways to Increase Exhibition Attendance](https://www.events720.com/hubfs/billetto-editorial-334676-1.jpg)](https://www.events720.com/blog/7-ways-to-increase-exhibition-attendance) To grow your exhibition you need increases in attendance rates from both attendees and exhibitors. If you increase the amount of quality attendees to your exhibition you are guaranteeing exhibition … [Read Story **](https://www.events720.com/blog/7-ways-to-increase-exhibition-attendance) Topics:[Exhibition Goal Setting](https://www.events720.com/blog/topic/exhibition-goal-setting)[Exhibition Marketing Plan](https://www.events720.com/blog/topic/exhibition-marketing-plan) ## [9 Ways to Effectively Market Your Exhibition Attendance](https://www.events720.com/blog/9-ways-to-effectively-market-your-exhibition-attendance) by [Chloe Mortimer](https://www.events720.com/blog/author/chloe-mortimer), on 6/12/17 12:06 PM [![9 Ways to Effectively Market Your Exhibition Attendance](https://www.events720.com/hubfs/rawpixel-com-252130%20(1).jpg)](https://www.events720.com/blog/9-ways-to-effectively-market-your-exhibition-attendance) Marketing your exhibition attendance is important. If your no one knows you're exhibiting, how will attendees know to find you? Increasing the visits to your exhibition space depends on who … [Read Story **](https://www.events720.com/blog/9-ways-to-effectively-market-your-exhibition-attendance) Topics:[Exhibition Stands](https://www.events720.com/blog/topic/exhibition-stands)[Increase Exhibition Returns](https://www.events720.com/blog/topic/increase-exhibition-returns)[Exhibition Goal Setting](https://www.events720.com/blog/topic/exhibition-goal-setting)[Exhibition Marketing Plan](https://www.events720.com/blog/topic/exhibition-marketing-plan) ## [Exhibition Success is Determined by Attending the Right Exhibition](https://www.events720.com/blog/exhibition-success-is-determined-by-attending-the-right-exhibition) by [Chloe Mortimer](https://www.events720.com/blog/author/chloe-mortimer), on 17/10/17 11:15 AM [![Exhibition Success is Determined by Attending the Right Exhibition](https://www.events720.com/hubfs/Gift%20Fairs/OT%20Link/DSC_0029-1.jpg)](https://www.events720.com/blog/exhibition-success-is-determined-by-attending-the-right-exhibition) A friend of mine has a small business with her husband. They want this business to grow so that they can both quit their jobs and have their business provide … [Read Story **](https://www.events720.com/blog/exhibition-success-is-determined-by-attending-the-right-exhibition) Topics:[Stand Layout](https://www.events720.com/blog/topic/stand-layout)[Increase Exhibition Returns](https://www.events720.com/blog/topic/increase-exhibition-returns)[Exhibition Goal Setting](https://www.events720.com/blog/topic/exhibition-goal-setting) ** Prev [All Posts](https://www.events720.com/blog/all) Next ** ### Events 720 Blog Each blog we discuss an important topic in the exhibition world. With insights and inspirations, we aim to answer the most common questions.  - [Recent](https://www.events720.com/blog/topic/exhibition-goal-setting#recent) - [Topics](https://www.events720.com/blog/topic/exhibition-goal-setting#topics) - [Archive](https://www.events720.com/blog/topic/exhibition-goal-setting#archive) - [2019 (1)](https://www.events720.com/blog/topic/2019) - [Activations (2)](https://www.events720.com/blog/topic/activations) - [adelaide (1)](https://www.events720.com/blog/topic/adelaide) - [brisbane (1)](https://www.events720.com/blog/topic/brisbane) - [consumer show (2)](https://www.events720.com/blog/topic/consumer-show) - [cost (5)](https://www.events720.com/blog/topic/cost) - [custom stand design (10)](https://www.events720.com/blog/topic/custom-stand-design) - [custom stands (9)](https://www.events720.com/blog/topic/custom-stands) - [design (8)](https://www.events720.com/blog/topic/design) - [design inspiration (2)](https://www.events720.com/blog/topic/design-inspiration) - 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