How to Market Your Expo Effectively

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Successfully marketing your expo will help you attract attendees, increase exhibitors, gain sponsors, build brand awareness and, subsequently, increase your return on investment (ROI).

A Complete Guide to Sydney: Where to Stay, Eat & Travel

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Now, it's time to start planning how you will get to the event. When exhibiting at an expo in a new city it's helpful to know the best places to stay, eat and travel. We've put together a guide to one of Australia's

A Guide to Melbourne: Where to Stay, Where to Eat and How to Travel

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You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at an expo in a new city, it's

How You Should be Engaging Your Event Attendees

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To get the most out of your expo and achieve your desired outcomes, your event needs to actively engage your attendees. This is one of the most important components of event management and will contribute to the

How to Get Media Coverage for Your Trade Show

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The expo floor plan is complete, guest speakers are set, and exhibitors are booked – your expo is officially underway. Now, it’s time to start building some media interest for your event. Gaining media coverage for

Why You Need Networking Activities at Your Expo

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Exhibitions present many opportunities for exhibitors and attendees to meet new people and build their network. Sales is often seen as the most important prospect an expo offers, but without being able to interact

Top Tips for Increasing Exhibitors at Your Expo

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The success of your expo will largely rely on the number of exhibitors you have filling up your floor space. Your exhibitors are vital for engaging with attendees and providing positive feedback on your brand. Here

Qualifying Your Exhibition Attendees: Choosing the Best

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The attendees at your exhibition play an enormous role in the overall success of your event and the satisfaction of your exhibitors. Exhibitions are designed to encourage connection and networking between companies

12 Helpful Tips for Choosing the Perfect Expo Venue

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Your venue will have the largest impact on your event. From its size and accessibility, to its ambience and layout, everything about your event will affect how your expo is run. We’ve previously created an

Exhibition Planning: The Dos and the Don'ts

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7 Helpful Exhibition Planning Tips Learnt from AIME 2019

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This week the 2019 Asia Pacific Incentives and Meetings Event (AIME) kicked off with a bang in Melbourne, showcasing some great exhibition stand designs. The event welcomes exhibitors and professionals to build

How to Plan for Your Exhibition Stand

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Exhibitions aren’t an easy process to navigate. From choosing your exhibition space and organising your exhibition stand design, to training your staff and booking any required travel arrangements, your ‘to do’ list

12 Ways to Attract More Visitors to Your Exhibition Stand

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Exhibitions are an excellent opportunity for your brand to generate leads and build a positive brand image with your target audience. But they can also be a difficult space to navigate. Achieving your exhibition

How Important is Your Presence at Your Expo?

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Expos are a fantastic resource available for businesses hoping to achieve their goals. With a large volume of people from all across the nation and hundreds of exciting new products and/or services to discover all in

The Magic to Keeping Exhibitors Happy

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