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Events 720 Blog / Event Planning

by Jessica Caggegi, on 29/07/20 3:00 PM

It can be a hard decision when trying to decide on an event to attend. There are many differences between a trade show, consumer exhibition and conference, and depending on …

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Topics:Exhibition StandsEvent PlanningNetworkingNew ProjectIncrease Exhibition ReturnsExhibition Goal SettingExhibition Marketing Planengagement marketingconsumer showExpo Venueevent marketing

by Jessica Caggegi, on 23/01/20 2:02 PM

As the exhibition world continues to grow, it has been brought to our attention that more companies are making their way from overseas to attend exhibitions within Australia. It can …

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Topics:Event Planningexhibition display standsexhibition displaycostexhibition organisingExpo Venueevent marketing

by Events 720, on 17/07/19 12:30 PM

As an event organiser, receiving a high volume of attendees should be a top priority. Having more attendees at your event will make your exhibitors happy and increase your ROI …

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Topics:Event Planningexpoincrease sales

by Events 720, on 18/06/19 12:30 PM

Successfully marketing your expo will help you attract attendees, increase exhibitors, gain sponsors, build brand awareness and, subsequently, increase your return on investment (ROI). After coordinating the plans of the …

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Topics:Event Planningexpoevent marketing

by Events 720, on 4/06/19 12:15 PM

Now, it's time to start planning how you will get to the event. When exhibiting at an expo in a new city it's helpful to know the best places to …

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Topics:Event Planningexpocustom standssydney

by Events 720, on 18/04/19 12:02 PM

You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at an …

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Topics:Event Planningexpoeventsmelbourne expo

by Events 720, on 16/04/19 12:05 PM

To get the most out of your expo and achieve your desired outcomes, your event needs to actively engage your attendees. This is one of the most important components of …

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Topics:Event Planningorganising an exhibitionengagement marketing

by Events 720, on 11/04/19 12:30 PM

The expo floor plan is complete, guest speakers are set, and exhibitors are booked – your expo is officially underway. Now, it’s time to start building some media interest for …

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Topics:Event Planningexpotrade showmedia

by Events 720, on 2/04/19 12:15 PM

Exhibitions present many opportunities for exhibitors and attendees to meet new people and build their network. Sales is often seen as the most important prospect an expo offers, but without …

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Topics:Event PlanningNetworkingexhibition organising

by Events 720, on 29/03/19 12:30 PM

The success of your expo will largely rely on the number of exhibitors you have filling up your floor space. Your exhibitors are vital for engaging with attendees and providing …

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Topics:Event Planningexpoincrease exhibitors

by Events 720, on 21/03/19 12:20 PM

The attendees at your exhibition play an enormous role in the overall success of your event and the satisfaction of your exhibitors. Exhibitions are designed to encourage connection and networking …

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Topics:Event Planningorganising an exhibitionincrease exhibition attendeesexpo

by Kyrah Howell, on 7/03/19 10:05 AM

Your venue will have the largest impact on your event. From its size and accessibility, to its ambience and layout, everything about your event will affect how your expo is …

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Topics:Event Planningexpoexhibition organisingExpo Venue

by Kyrah Howell, on 28/02/19 12:20 PM

For exhibition planners and organisers, expos offer unique opportunities to showcase your brand and build a community of exhibitors and buyers. If it's planned right, your expo can quickly become a …

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Topics:Event Planningexpoexhibition floor planstrade show

by Kyrah Howell, on 22/02/19 12:15 PM

This week the 2019 Asia Pacific Incentives and Meetings Event (AIME) kicked off with a bang in Melbourne, showcasing some great exhibition stand designs. The event welcomes exhibitors and professionals …

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Topics:Event Planningorganising an exhibitionexpotrade show

by Kyrah Howell, on 19/02/19 12:05 PM

Exhibitions aren’t an easy process to navigate. From choosing your exhibition space and organising your exhibition stand design, to training your staff and booking any required travel arrangements, your ‘to …

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Topics:Exhibition StandsEvent Planningtrade show standexhibition displaytrade show

by Kyrah Howell, on 12/02/19 12:10 PM

Exhibitions are an excellent opportunity for your brand to generate leads and build a positive brand image with your target audience. But they can also be a difficult space to …

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Topics:Event PlanningDisplay Builderexhibition display standsexhibition displaytrade showstand visitor

by Kyrah Howell, on 31/01/19 12:06 AM

Expos are a fantastic resource available for businesses hoping to achieve their goals. With a large volume of people from all across the nation and hundreds of exciting new products …

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Topics:Exhibition StandsEvent Planningexhibition display standstrade show displaystrade show standexpoexhibition displayevents

by Kyrah Howell, on 24/01/19 12:18 PM

As trade and consumer show organisers, it’s your responsibility to ensure your exhibitors are receiving a valuable experience by being well informed, prepared and encouraged. Keeping your exhibitors happy definitely …

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Topics:Event PlanningExhibition DesignExhibition Stand Builderorganising an exhibitionexhibition design companyexhibition display standsmodular exhibition standstrade show displaysexpoexhibition displayevents

Events 720 Blog

Each blog we discuss an important topic in the exhibition world. With insights and inspirations, we aim to answer the most common questions. 

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