by Jessica Caggegi, on 23/01/20 2:02 PM
As the exhibition world continues to grow, it has been brought to our attention that more companies are making their way from overseas to attend exhibitions within Australia. It can …
Read Storyby Chloe Mortimer, on 9/01/20 9:32 AM
You may have heard the term “friction” being thrown around recently. It’s become a recent buzzword often used to describe where sales process can break down and cause customers to …
Read Storyby Jessica Caggegi, on 7/11/19 3:41 PM
Isn’t it interesting that sometimes a smaller size stand may appear busier than a larger booth? How there is a common misconception that more space means you’ll have greater success …
Read Storyby Jessica Caggegi, on 1/11/19 3:32 PM
You have taken the first steps of exhibiting at an expo. You now know what does and doesn’t work for you and your business. You have tested the waters and …
Read Storyby Events 720, on 30/07/19 12:20 PM
You’ve organised your exhibition stand, trained your staff and finalised your goals. Now it’s time to start planning your stay at the expo destination. When exhibiting at an expo in …
Read Storyby Events 720, on 25/07/19 12:15 PM
When planning the perfect exhibition stand for your company, every component is important; especially the flooring. Whether you have a custom stand space or a shell scheme stand, using the …
Read Storyby Events 720, on 17/07/19 12:30 PM
As an event organiser, receiving a high volume of attendees should be a top priority. Having more attendees at your event will make your exhibitors happy and increase your ROI …
Read Storyby Events 720, on 9/07/19 12:30 PM
Having a creative exhibition stand is no doubt one of the most important factors about exhibiting. An eye-catching, engaging and unique display will help you attract more visitors, ultimately presenting …
Read Storyby Events 720, on 2/07/19 1:43 PM
You’ve organised your exhibition stand, trained your staff and finalised your goals. Now it’s time to start planning your stay at the expo destination. When exhibiting at an expo in …
Read Storyby Events 720, on 27/06/19 12:45 PM
Exhibiting is largely about generating sales for your company. However, this isn’t always easy. Sometimes there is friction within the sales process and customers may refuse to purchase from you …
Read Storyby Events 720, on 18/06/19 12:30 PM
Successfully marketing your expo will help you attract attendees, increase exhibitors, gain sponsors, build brand awareness and, subsequently, increase your return on investment (ROI). After coordinating the plans of the …
Read Storyby Events 720, on 13/06/19 12:40 PM
Your exhibition stand is so much more than a simple wooden structure. It’s a space to communicate with your target audience, contributing to memorable experiences and building quality relationships. Enhancing …
Read Storyby Events 720, on 4/06/19 12:15 PM
Now, it's time to start planning how you will get to the event. When exhibiting at an expo in a new city it's helpful to know the best places to …
Read Storyby Events 720, on 28/05/19 12:30 PM
One of the most important elements of your exhibition stand is ensuring there is a space for you to discuss your company's products and services with prospects. This can assist …
Read Storyby Events 720, on 22/05/19 12:30 PM
There’s so much to organise when it comes to expos (trade shows and consumer shows), such as choosing the venue, managing the exhibitor list, styling the show, creating a floor …
Read Storyby Events 720, on 14/05/19 11:30 AM
Having a successful exhibition stand may seem like a difficult task. We’re here to let you in on a little secret; achieving a great exhibition stand comes down to some …
Read Storyby Events 720, on 7/05/19 12:27 PM
You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at an …
Read Storyby Kyrah Howell, on 30/04/19 2:15 PM
An exhibition stand is a large investment into your company's marketing strategy. With any large investment you should always question what products and services you are receiving for your money …
Read Storyby Events 720, on 25/04/19 12:20 PM
A creative exhibition stand will enhance your ability to attract expo attendees to your display and engage with them in order to achieve your goals. There are endless ways to …
Read Storyby Events 720, on 23/04/19 12:40 PM
Selling floor space to exhibitors for your upcoming expo is one of the most important tasks you will have to do when hosting an expo. Offering your exhibitors a space …
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