Events 720 Blog

Have you ever heard the saying a picture tells 1000 words? Cliche I know, but it does have truth behind it. Graphics are such a huge component to an exhibition …

Kiosks are an exciting way to get your brand out there and sell your products without spending large dollars on long term leasing costs. A common issue we have come …

Wanting that final design element to tie your entire exhibition booth together? Rigging may just be the answer you are looking for. There are many pros and cons that you …

As the exhibition world continues to grow, it has been brought to our attention that more companies are making their way from overseas to attend exhibitions within Australia. It can …

You may have heard the term “friction” being thrown around recently. It’s become a recent buzzword often used to describe where sales process can break down and cause customers to …

Isn’t it interesting that sometimes a smaller size stand may appear busier than a larger booth? How there is a common misconception that more space means you’ll have greater success …

You have taken the first steps of exhibiting at an expo. You now know what does and doesn’t work for you and your business. You have tested the waters and …

You’ve organised your exhibition stand, trained your staff and finalised your goals. Now it’s time to start planning your stay at the expo destination. When exhibiting at an expo in …

When planning the perfect exhibition stand for your company, every component is important; especially the flooring. Whether you have a custom stand space or a shell scheme stand, using the …

As an event organiser, receiving a high volume of attendees should be a top priority. Having more attendees at your event will make your exhibitors happy and increase your ROI …

Having a creative exhibition stand is no doubt one of the most important factors about exhibiting. An eye-catching, engaging and unique display will help you attract more visitors, ultimately presenting …

You’ve organised your exhibition stand, trained your staff and finalised your goals. Now it’s time to start planning your stay at the expo destination. When exhibiting at an expo in …

Exhibiting is largely about generating sales for your company. However, this isn’t always easy. Sometimes there is friction within the sales process and customers may refuse to purchase from you …

Successfully marketing your expo will help you attract attendees, increase exhibitors, gain sponsors, build brand awareness and, subsequently, increase your return on investment (ROI). After coordinating the plans of the …

Your exhibition stand is so much more than a simple wooden structure. It’s a space to communicate with your target audience, contributing to memorable experiences and building quality relationships. Enhancing …

Now, it's time to start planning how you will get to the event. When exhibiting at an expo in a new city it's helpful to know the best places to …

One of the most important elements of your exhibition stand is ensuring there is a space for you to discuss your company's products and services with prospects. This can assist …

There’s so much to organise when it comes to expos (trade shows and consumer shows), such as choosing the venue, managing the exhibitor list, styling the show, creating a floor …

Having a successful exhibition stand may seem like a difficult task. We’re here to let you in on a little secret; achieving a great exhibition stand comes down to some …

You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at an …