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Events 720 Blog

by Jessica Caggegi, on 23/01/20 2:02 PM

As the exhibition world continues to grow, it has been brought to our attention that more companies are making their way from overseas to attend exhibitions within Australia. It can …

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Topics:Event Planningexhibition display standsexhibition displaycostexhibition organisingExpo Venueevent marketing

by Chloe Mortimer, on 9/01/20 9:32 AM

You may have heard the term “friction” being thrown around recently. It’s become a recent buzzword often used to describe where sales process can break down and cause customers to …

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Topics:Exhibition Stand DesignExhibition StandsExhibition Design

by Jessica Caggegi, on 7/11/19 3:41 PM

Isn’t it interesting that sometimes a smaller size stand may appear busier than a larger booth? How there is a common misconception that more space means you’ll have greater success …

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Topics:Exhibition Stand DesignExhibition StandsStand SizeExhibition Goal Settingtrade show standexpogoalsettingtrade showcustom stands

by Jessica Caggegi, on 1/11/19 3:32 PM

You have taken the first steps of exhibiting at an expo. You now know what does and doesn’t work for you and your business. You have tested the waters and …

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Topics:exhibition displaycustom standscustom stand design

by Events 720, on 30/07/19 12:20 PM

You’ve organised your exhibition stand, trained your staff and finalised your goals. Now it’s time to start planning your stay at the expo destination. When exhibiting at an expo in …

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Topics:expotrade showperth

by Events 720, on 25/07/19 12:15 PM

When planning the perfect exhibition stand for your company, every component is important; especially the flooring. Whether you have a custom stand space or a shell scheme stand, using the …

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Topics:Exhibition Stand Designcustom stand designdesign inspiration

by Events 720, on 17/07/19 12:30 PM

As an event organiser, receiving a high volume of attendees should be a top priority. Having more attendees at your event will make your exhibitors happy and increase your ROI …

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Topics:Event Planningexpoincrease sales

by Events 720, on 9/07/19 12:30 PM

Having a creative exhibition stand is no doubt one of the most important factors about exhibiting. An eye-catching, engaging and unique display will help you attract more visitors, ultimately presenting …

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Topics:Exhibition Stand DesignExhibition StandsExhibition Designcustom stand design

by Events 720, on 2/07/19 1:43 PM

You’ve organised your exhibition stand, trained your staff and finalised your goals. Now it’s time to start planning your stay at the expo destination. When exhibiting at an expo in …

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Topics:expoeventstrade showadelaide

by Events 720, on 27/06/19 12:45 PM

Exhibiting is largely about generating sales for your company. However, this isn’t always easy. Sometimes there is friction within the sales process and customers may refuse to purchase from you …

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Topics:Exhibition Stand Designexhibition display standsincrease sales

by Events 720, on 18/06/19 12:30 PM

Successfully marketing your expo will help you attract attendees, increase exhibitors, gain sponsors, build brand awareness and, subsequently, increase your return on investment (ROI). After coordinating the plans of the …

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Topics:Event Planningexpoevent marketing

by Events 720, on 13/06/19 12:40 PM

Your exhibition stand is so much more than a simple wooden structure. It’s a space to communicate with your target audience, contributing to memorable experiences and building quality relationships. Enhancing …

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Topics:expoincrease exhibitorscustom stands

by Events 720, on 4/06/19 12:15 PM

Now, it's time to start planning how you will get to the event. When exhibiting at an expo in a new city it's helpful to know the best places to …

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Topics:Event Planningexpocustom standssydney

by Events 720, on 28/05/19 12:30 PM

One of the most important elements of your exhibition stand is ensuring there is a space for you to discuss your company's products and services with prospects. This can assist …

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by Events 720, on 22/05/19 12:30 PM

There’s so much to organise when it comes to expos (trade shows and consumer shows), such as choosing the venue, managing the exhibitor list, styling the show, creating a floor …

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Topics:Exhibition Stand Builderexpotrade show

by Events 720, on 14/05/19 11:30 AM

Having a successful exhibition stand may seem like a difficult task. We’re here to let you in on a little secret; achieving a great exhibition stand comes down to some …

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Topics:Exhibition Stand DesignExhibition Goal Settingexhibition organising

by Events 720, on 7/05/19 12:27 PM

You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at an …

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Topics:expotrade showbrisbane

by Kyrah Howell, on 30/04/19 2:15 PM

An exhibition stand is a large investment into your company's marketing strategy. With any large investment you should always question what products and services you are receiving for your money …

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Topics:Exhibition StandsDisplay BuilderExhibition Stand Builder

by Events 720, on 25/04/19 12:20 PM

A creative exhibition stand will enhance your ability to attract expo attendees to your display and engage with them in order to achieve your goals. There are endless ways to …

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Topics:Exhibition Designexhibition display standstrade show standcustom stands

by Events 720, on 23/04/19 12:40 PM

Selling floor space to exhibitors for your upcoming expo is one of the most important tasks you will have to do when hosting an expo. Offering your exhibitors a space …

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Topics:Exhibition Standsexhibition floor plansexhibitor marketingincrease exhibitors

Events 720 Blog

Each blog we discuss an important topic in the exhibition world. With insights and inspirations, we aim to answer the most common questions. 

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