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by Jessica Caggegi, on 7/11/19 3:41 PM

Isn’t it interesting that sometimes a smaller size stand may appear busier than a larger booth? How there is a common misconception that more space means you’ll have greater success …

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Topics:Exhibition Stand DesignExhibition StandsStand SizeExhibition Goal Settingtrade show standexpogoalsettingtrade showcustom stands

by Events 720, on 30/07/19 12:20 PM

You’ve organised your exhibition stand, trained your staff and finalised your goals. Now it’s time to start planning your stay at the expo destination. When exhibiting at an expo in …

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Topics:expotrade showperth

by Events 720, on 17/07/19 12:30 PM

As an event organiser, receiving a high volume of attendees should be a top priority. Having more attendees at your event will make your exhibitors happy and increase your ROI …

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Topics:Event Planningexpoincrease sales

by Events 720, on 2/07/19 1:43 PM

You’ve organised your exhibition stand, trained your staff and finalised your goals. Now it’s time to start planning your stay at the expo destination. When exhibiting at an expo in …

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Topics:expoeventstrade showadelaide

by Events 720, on 18/06/19 12:30 PM

Successfully marketing your expo will help you attract attendees, increase exhibitors, gain sponsors, build brand awareness and, subsequently, increase your return on investment (ROI). After coordinating the plans of the …

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Topics:Event Planningexpoevent marketing

by Events 720, on 13/06/19 12:40 PM

Your exhibition stand is so much more than a simple wooden structure. It’s a space to communicate with your target audience, contributing to memorable experiences and building quality relationships. Enhancing …

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Topics:expoincrease exhibitorscustom stands

by Events 720, on 4/06/19 12:15 PM

Now, it's time to start planning how you will get to the event. When exhibiting at an expo in a new city it's helpful to know the best places to …

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Topics:Event Planningexpocustom standssydney

by Events 720, on 22/05/19 12:30 PM

There’s so much to organise when it comes to expos (trade shows and consumer shows), such as choosing the venue, managing the exhibitor list, styling the show, creating a floor …

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Topics:Exhibition Stand Builderexpotrade show

by Events 720, on 7/05/19 12:27 PM

You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at an …

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Topics:expotrade showbrisbane

by Events 720, on 18/04/19 12:02 PM

You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at an …

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Topics:Event Planningexpoeventsmelbourne expo

by Events 720, on 11/04/19 12:30 PM

The expo floor plan is complete, guest speakers are set, and exhibitors are booked – your expo is officially underway. Now, it’s time to start building some media interest for …

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Topics:Event Planningexpotrade showmedia

by Events 720, on 29/03/19 12:30 PM

The success of your expo will largely rely on the number of exhibitors you have filling up your floor space. Your exhibitors are vital for engaging with attendees and providing …

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Topics:Event Planningexpoincrease exhibitors

by Events 720, on 27/03/19 12:15 PM

Expos provide a unique platform for companies to increase brand success through engagement and meaningful interactions. Although they can be time-consuming and costly, they provide benefits unlike any other form of …

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Topics:Exhibition StandsNetworkingtrade show displaysexperiential marketingexpoexhibition display

by Events 720, on 21/03/19 12:20 PM

The attendees at your exhibition play an enormous role in the overall success of your event and the satisfaction of your exhibitors. Exhibitions are designed to encourage connection and networking …

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Topics:Event Planningorganising an exhibitionincrease exhibition attendeesexpo

by Events 720, on 19/03/19 12:30 PM

Expos and sustainability aren’t often associated together. With huge amounts of materials and resources invested into creating single exhibition stands, it’s no surprise that these events produce a high quantity …

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Topics:Exhibition Stand Designexposustainability

by Events 720, on 15/03/19 12:05 PM

Your exhibitor marketing campaign should be designed to promote your exhibition and enhance positive interaction through carefully selected tasks and tactics. It includes all the marketing effort you implement to …

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Topics:engagement marketingexhibition ticket salesexpoexhibitor marketing

by Events 720, on 14/03/19 12:30 PM

Here is our blog we wrote for Biz Community which focused on how businesses within the automotive industry could benefit from exhibiting at trade shows. You can view this piece …

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Topics:Exhibition Standsexpotrade showexhibitor marketing

by Kyrah Howell, on 7/03/19 10:05 AM

Your venue will have the largest impact on your event. From its size and accessibility, to its ambience and layout, everything about your event will affect how your expo is …

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Topics:Event Planningexpoexhibition organisingExpo Venue

by Kyrah Howell, on 28/02/19 12:20 PM

For exhibition planners and organisers, expos offer unique opportunities to showcase your brand and build a community of exhibitors and buyers. If it's planned right, your expo can quickly become a …

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Topics:Event Planningexpoexhibition floor planstrade show

by Kyrah Howell, on 26/02/19 12:10 PM

An exhibition stand design should reflect the brand, attract an audience and create a memorable experience for attendees. But sometimes having the perfect stand can come at a high cost …

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Topics:Exhibition Stand DesignExhibition Designexpocosttrade show

Events 720 Blog

Each blog we discuss an important topic in the exhibition world. With insights and inspirations, we aim to answer the most common questions. 

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