How to Market Your Expo Effectively

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Successfully marketing your expo will help you attract attendees, increase exhibitors, gain sponsors, build brand awareness and, subsequently, increase your return on investment (ROI).

10 Ways to Enhance Your Exhibition Stand

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Your exhibition stand is so much more than a simple wooden structure. It’s a space to communicate with your target audience, contributing to memorable experiences and building quality relationships.

A Complete Guide to Sydney: Where to Stay, Eat & Travel

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Now, it's time to start planning how you will get to the event. When exhibiting at an expo in a new city it's helpful to know the best places to stay, eat and travel. We've put together a guide to one of Australia's

Selecting an Official Stand Builder for Your Trade Show

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There’s so much to organise when it comes to expos (trade shows and consumer shows), such as choosing the venue, managing the exhibitor list, styling the show, creating a floor plan and keeping your exhibitors happy.

A Guide to Brisbane: Where to Stay, Where to Eat and How to Travel

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You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at an expo in a new city, it's

A Guide to Melbourne: Where to Stay, Where to Eat and How to Travel

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You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at an expo in a new city, it's

How to Get Media Coverage for Your Trade Show

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The expo floor plan is complete, guest speakers are set, and exhibitors are booked – your expo is officially underway. Now, it’s time to start building some media interest for your event. Gaining media coverage for

Top Tips for Increasing Exhibitors at Your Expo

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The success of your expo will largely rely on the number of exhibitors you have filling up your floor space. Your exhibitors are vital for engaging with attendees and providing positive feedback on your brand. Here

Top 10 Ultimate Benefits of Exhibiting at an Expo

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Expos provide a unique platform for companies to increase brand success through engagement and meaningful interactions. Although they can be time-consuming and costly, they provide benefits unlike any other form of

Qualifying Your Exhibition Attendees: Choosing the Best

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The attendees at your exhibition play an enormous role in the overall success of your event and the satisfaction of your exhibitors. Exhibitions are designed to encourage connection and networking between companies

How to Have a Sustainable Exhibition Stand

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Expos and sustainability aren’t often associated together. With huge amounts of materials and resources invested into creating single exhibition stands, it’s no surprise that these events produce a high quantity of

How to Create a Successful Exhibitor Marketing Campaign

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Your exhibitor marketing campaign should be designed to promote your exhibition and enhance positive interaction through carefully selected tasks and tactics. It includes all the marketing effort you implement to

Why Trade Shows Provide Value to the Automotive Industry

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Here is our blog we wrote for Biz Community which focused on how businesses within the automotive industry could benefit from exhibiting at trade shows. You can view this piece here. 

12 Helpful Tips for Choosing the Perfect Expo Venue

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Your venue will have the largest impact on your event. From its size and accessibility, to its ambience and layout, everything about your event will affect how your expo is run. We’ve previously created an

Exhibition Planning: The Dos and the Don'ts

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8 Ways to Save on Your Exhibition Stand Design

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An exhibition stand design should reflect the brand, attract an audience and create a memorable experience for attendees. But sometimes having the perfect stand can come at a high cost. We all know money doesn’t grow

7 Helpful Exhibition Planning Tips Learnt from AIME 2019

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This week the 2019 Asia Pacific Incentives and Meetings Event (AIME) kicked off with a bang in Melbourne, showcasing some great exhibition stand designs. The event welcomes exhibitors and professionals to build

Planning tips for a successful expo

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Organising a trade show or exhibition can be a mammoth task if you have never done it before. There are so many elements that will impact on your event. If you properly plan for these elements they will help boost

Attracting Sponsors to Your Trade or Consumer Show

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Event sponsors are a fantastic source of revenue. But finding, pitching, achieving and keeping sponsors can be a difficult and time-consuming process, especially if you’re unsure of how the process works.

How your exhibition floor plan impacts your sales

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Selling exhibitor spaces is a large part of organising your exhibition. The more exhibitor spaces that you sell, the more money that you ultimately make from your exhibition. Your exhibition will also continue