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Increase Exhibition Stand Sales by Removing Friction

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Exhibiting is largely about generating sales for your company. However, this isn’t always easy. Sometimes there is friction within the sales process and customers may refuse to purchase from you.

How to Market Your Expo Effectively

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Successfully marketing your expo will help you attract attendees, increase exhibitors, gain sponsors, build brand awareness and, subsequently, increase your return on investment (ROI).

10 Ways to Enhance Your Exhibition Stand

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Your exhibition stand is so much more than a simple wooden structure. It’s a space to communicate with your target audience, contributing to memorable experiences and building quality relationships.

A Complete Guide to Sydney: Where to Stay, Eat & Travel

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Now, it's time to start planning how you will get to the event. When exhibiting at an expo in a new city it's helpful to know the best places to stay, eat and travel. We've put together a guide to one of Australia's

Top Trends for Exhibition Stands: Furniture

One of the most important elements of your exhibition stand is ensuring there is a space for you to discuss your company's products and services with prospects. This can assist with increasing your sales and

Selecting an Official Stand Builder for Your Trade Show

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There’s so much to organise when it comes to expos (trade shows and consumer shows), such as choosing the venue, managing the exhibitor list, styling the show, creating a floor plan and keeping your exhibitors happy.

The Secret to Having a Successful Exhibition Stand

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Having a successful exhibition stand may seem like a difficult task. We’re here to let you in on a little secret; achieving a great exhibition stand comes down to some very simple tricks and tips that any business

A Guide to Brisbane: Where to Stay, Where to Eat and How to Travel

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You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at an expo in a new city, it's

Creative Exhibition Stand Ideas to Inspire You

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How to Effectively Sell Floor Space

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Selling floor space to exhibitors for your upcoming expo is one of the most important tasks you will have to do when hosting an expo. Offering your exhibitors a space where they have the opportunity to connect with

A Guide to Melbourne: Where to Stay, Where to Eat and How to Travel

Event Planning expo events melbourne expo

You've organised your exhibition stand, trained your exhibition staff and outlined your expo goals. Now, it's time to start planning how you will get to the event. When exhibiting at an expo in a new city, it's

How You Should be Engaging Your Event Attendees

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To get the most out of your expo and achieve your desired outcomes, your event needs to actively engage your attendees. This is one of the most important components of event management and will contribute to the

How to Get Media Coverage for Your Trade Show

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The expo floor plan is complete, guest speakers are set, and exhibitors are booked – your expo is officially underway. Now, it’s time to start building some media interest for your event. Gaining media coverage for

5 Ways to Master Product Display at Your Expo

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One of the most common objectives for exhibiting at an expo is to display your company’s products to your target market. To ensure you showcase your products in the best way, invest in a great display that will

How to Select and Train Your Exhibition Stand Staff

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Your exhibition stand staff are one of the most important components of your expo experience. An eye-catching display, product demonstrations and marketing plan won’t be effective if you don’t have a team that can

Why You Need Networking Activities at Your Expo

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Exhibitions present many opportunities for exhibitors and attendees to meet new people and build their network. Sales is often seen as the most important prospect an expo offers, but without being able to interact

Top Tips for Increasing Exhibitors at Your Expo

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The success of your expo will largely rely on the number of exhibitors you have filling up your floor space. Your exhibitors are vital for engaging with attendees and providing positive feedback on your brand. Here

Top 10 Ultimate Benefits of Exhibiting at an Expo

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Expos provide a unique platform for companies to increase brand success through engagement and meaningful interactions. Although they can be time-consuming and costly, they provide benefits unlike any other form of

Qualifying Your Exhibition Attendees: Choosing the Best

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The attendees at your exhibition play an enormous role in the overall success of your event and the satisfaction of your exhibitors. Exhibitions are designed to encourage connection and networking between companies

How to Have a Sustainable Exhibition Stand

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Expos and sustainability aren’t often associated together. With huge amounts of materials and resources invested into creating single exhibition stands, it’s no surprise that these events produce a high quantity of