Chloe Mortimer

Chloe Mortimer

I am the Sales and Marketing Coordinator for Events 720.

Recent Posts:

How your exhibition floor plan impacts your sales

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Selling exhibitor spaces is a large part of organising your exhibition. The more exhibitor spaces that you sell, the more money that you ultimately make from your exhibition. Your exhibition will also continue

Is the Aesthetic of Shell-Scheme Stands Important?

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When you organise an expo, there are so many things to consider. When you engage with an exhibition supplier you have a long list of items that you want to ensure that they can do. You want to know that they can

Running A Smooth Event in 2019

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Are you organising an event in 2019 and wondering how you can start the new year on the right foot? We have some tips to ensure that your exhibition runs smoothly. Executing a successful event is always top priority,

Exhibition Stand Design Trends for 2019

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2019 is nearly upon us and our design team has been busy creating designs for exhibition stands that will be exhibiting in the first 6 months of next year. At the beginning of 2018 we predicted the trends we expected

Removing Friction From Your Trade Show Stand

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You may have heard the term “friction” being thrown around recently. It’s become a recent buzzword often used to describe where sales process can break down and cause customers to refuse to purchase from your brand.

Removing Friction From Your Exhibition Stand

Exhibition Design Exhibition Stands Exhibition Stand Design

You may have heard the term “friction” being thrown around recently. It’s become a recent buzzword often used to describe where sales process can break down and cause customers to refuse to purchase from your brand.

What the Events 720 Team Learnt at INBOUND 2018

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Earlier this month, Chloe and Leon from the Events 720 team travelled to Boston, Massachusetts to attend the Hubspot Inbound 2018 event. Inbound is primarily a marketing conference, however there are many sessions

6 Tips for Increasing Your Exhibition Ticket Sales

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Organising an exhibition is not an easy feat. You pour so much of your time and energy into making sure that everything runs smoothly, that your exhibitors are happy, and that your attendees connect with your

Why Your Exhibition Supplier MUST Care About Your Exhibitors

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Choosing an exhibition supplier can seem like a long process. You need to find a range of suppliers, give them all a brief and then try to understand the subtle differences between them in order to choose the best

Choosing the Right Exhibition Stand to Hire

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There are three main types of exhibition stands you could hire. We have outlined these below, as well as the pros and cons of the different types of stands. Use this as an introductory guide to find the right rental

How to Use Experiential Marketing for Your Brand

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Experiential marketing is a great way to grow your brand by interacting with consumers, leaving them with a positive experience and wanting further engagement with your brand. If you’re unsure of how experiential

How to Nail Your Next Exhibition

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This article was writen by  Richard at CustomLogoCases on May 31 , 2018.  Link to the original article can be found below. We think this article will really help with the organisation of exhibiting at a trade show. 

Stand organisation is demanding, here's why

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We speak to exhibitors from all backgrounds. Our aim is to help make exhibiting as easy as possible for our clients. We achieve this by taking on most of the organising and the designing on an exhibition stand. We

The Best Benefits of Modular Exhibition Stands

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Modular exhibition stands have many different applications, they can take many different forms. The exhibition needs for each brand are very different. Many brands exhibit at multiple shows and each show might have

Improve Exhibition Stand Performance by Improving Your Staff

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It is no secret that exhibition staff are incredibly important. They are a solid pillar in your exhibition performance. The reason for this is explained by Simon Sinek best, “People don’t buy what you do, people buy

How to Get the Most Out of Your Exhibition Stand

Exhibition Goal Setting Exhibition Marketing Plan Exhibition Stands

Exhibiting can be a really expensive process. After you have paid for the exhibition space, and then invested in an exhibition stand, regardless of whether it is a custom exhibition stand or a shell-scheme stand

The Best Budget for Your Exhibition Stand

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A question that plagues every marketer and business owner – how much is too much when it comes to buying a custom exhibition stand? The truth is, there is no right or wrong answer. Each business is so different and

6 Factors That Influence Exhibitor Sales

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If you've organised an exhibition or trade show you'll understand the pressure of trying to sell all the exhibitor spaces, and balance the expectations of the attendees and the exhibitors. We've outlined the 6 most

Successful Budgeting For Exhibiting At Trade Shows and Exhibitions

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Exhibiting at conferences, trade shows or consumer exhibitions requires significant investments of both time and money to achieve your goals. This blog will guide you through building confidence and knowledge of the

6 Mistakes To Avoid When Exhibiting

Exhibition Goal Setting Exhibition Marketing Plan Exhibition Stands Increase Exhibition Returns

Planning an exhibition stand can seem like its own full-time job. There are so many things to consider, so many elements to get right to see the desired results. Exhibiting requires some research and some attainable