Chloe Mortimer

I am the Sales and Marketing Manager for Events 720. For any questions regarding exhibitions stands or the industry in general feel free to get in touch with me -

Recent Posts by Chloe Mortimer:

by Chloe Mortimer, on 9/01/20 9:32 AM

You may have heard the term “friction” being thrown around recently. It’s become a recent buzzword often used to describe where sales process can break down and cause customers to …

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Topics:Exhibition Stand DesignExhibition StandsExhibition Design

by Chloe Mortimer, on 20/02/19 12:14 PM

Organising a trade show or exhibition can be a mammoth task if you have never done it before. There are so many elements that will impact on your event. If …

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Topics:organising an exhibitionexpoexhibition floor plans

by Chloe Mortimer, on 7/02/19 12:29 PM

Selling exhibitor spaces is a large part of organising your exhibition. The more exhibitor spaces that you sell, the more money that you ultimately make from your exhibition. Your exhibition …

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Topics:Stand Layoutexhibition supplierorganising an exhibitionexpoexhibition floor plans

by Chloe Mortimer, on 17/01/19 3:29 PM

When you organise an expo, there are so many things to consider. When you engage with an exhibition supplier you have a long list of items that you want to …

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Topics:Exhibition StandsExhibition stand hireorganising an exhibitionmodular exhibition standsmodular exhibition displayshell-scheme stands

by Chloe Mortimer, on 8/01/19 12:10 PM

Are you organising an event in 2019 and wondering how you can start the new year on the right foot? We have some tips to ensure that your exhibition runs …

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Topics:Exhibition StandsDisplay Builderorganising an exhibition

by Chloe Mortimer, on 4/12/18 1:57 PM

2019 is nearly upon us and our design team has been busy creating designs for exhibition stands that will be exhibiting in the first 6 months of next year. At …

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Topics:Exhibition Stand DesignExhibition Designexhibition display standsexperiential marketing

by Chloe Mortimer, on 18/09/18 11:23 AM

Earlier this month, Chloe and Leon from the Events 720 team travelled to Boston, Massachusetts to attend the Hubspot Inbound 2018 event. Inbound is primarily a marketing conference, however there …

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by Chloe Mortimer, on 2/08/18 2:49 PM

Organising an exhibition is not an easy feat. You pour so much of your time and energy into making sure that everything runs smoothly, that your exhibitors are happy, and …

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Topics:exhibition supplierorganising an exhibitionexhibition ticket salesincrease exhibition attendees

by Chloe Mortimer, on 30/07/18 3:09 PM

Choosing an exhibition supplier can seem like a long process. You need to find a range of suppliers, give them all a brief and then try to understand the subtle …

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Topics:Exhibition stands for hireexhibition supplierorganising an exhibition

by Chloe Mortimer, on 24/07/18 3:47 PM

There are three main types of exhibition stands you could hire. We have outlined these below, as well as the pros and cons of the different types of stands. Use …

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Topics:Exhibition StandsExhibition stand hireexhibition display stands

by Chloe Mortimer, on 2/07/18 1:11 PM

Experiential marketing is a great way to grow your brand by interacting with consumers, leaving them with a positive experience and wanting further engagement with your brand. If you’re unsure …

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Topics:experiential marketingmarketinglive marketingengagement marketing

by Chloe Mortimer, on 2/07/18 11:20 AM

This article was writen by Richard at CustomLogoCases on May 31 , 2018. Link to the original article can be found below. We think this article will really help with …

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Topics:exhibition display standstrade show displaystrade show stand

by Chloe Mortimer, on 27/06/18 3:28 PM

We speak to exhibitors from all backgrounds. Our aim is to help make exhibiting as easy as possible for our clients. We achieve this by taking on most of the …

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Topics:Exhibition StandsStand Buildingexhibition display stands

by Chloe Mortimer, on 20/06/18 1:24 PM

Modular exhibition stands have many different applications, they can take many different forms. The exhibition needs for each brand are very different. Many brands exhibit at multiple shows and each …

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Topics:Exhibition Standsmodular exhibition standsmodular exhibition display

by Chloe Mortimer, on 28/05/18 12:03 PM

It is no secret that exhibition staff are incredibly important. They are a solid pillar in your exhibition performance. The reason for this is explained by Simon Sinek best, “People …

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Topics:Exhibition Standsexhibition display standsexhibition staff

by Chloe Mortimer, on 24/04/18 7:05 AM

Exhibiting can be a really expensive process. After you have paid for the exhibition space, and then invested in an exhibition stand, regardless of whether it is a custom exhibition …

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Topics:Exhibition StandsExhibition Goal SettingExhibition Marketing Plan

by Chloe Mortimer, on 17/04/18 12:36 PM

A question that plagues every marketer and business owner – how much is too much when it comes to buying a custom exhibition stand? The truth is, there is no …

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Topics:Exhibition StandsExhibition Goal SettingExhibition Marketing Plan

by Chloe Mortimer, on 27/03/18 12:42 PM

If you've organised an exhibition or trade show you'll understand the pressure of trying to sell all the exhibitor spaces, and balance the expectations of the attendees and the exhibitors …

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Topics:Exhibition Goal Settingexhibition ticket salesexpoexhibition displayeventstrade show

by Chloe Mortimer, on 20/03/18 9:23 AM

Exhibiting at conferences, trade shows or consumer exhibitions requires significant investments of both time and money to achieve your goals. This blog will guide you through building confidence and knowledge …

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Topics:Exhibition StandsExhibition Marketing Plan

by Chloe Mortimer, on 6/03/18 8:21 AM

Planning an exhibition stand can seem like its own full-time job. There are so many things to consider, so many elements to get right to see the desired results. Exhibiting …

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Topics:Exhibition StandsIncrease Exhibition ReturnsExhibition Goal SettingExhibition Marketing Plan

Events 720 Blog

Each blog we discuss an important topic in the exhibition world. With insights and inspirations, we aim to answer the most common questions. 

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