MYOB are a large accounting software company that provide solutions to many companies across Australia and New Zealand. They hold two large annual events, one being the MYOB Incite Roadshow. A combination exhibition and conference that travels to 5 major Australian cities and 2 major New Zealand cities, as well as many regional cities in a slightly different format.
MYOB had previously used plain white walls and aluminium frames for their exhibition stands at the Incite Roadshow and they were looking for a change that would bring some excitement to the exhibition and their exhibitors. The change MYOB were looking for would also lift and enhance their branding.
To achieve this, Events 720 created a custom exhibition stand that was exclusive for MYOB. The stands were primarily white, with the option for exhibitors to choose graphics in multiple styles. This allowed the exhibitors control over how they wanted their exhibition space to look. Exhibitors could choose whole-wall graphics that covered the entire stand, or they could choose smaller graphics that displayed just their logo and left the remainder of the stand wall white.
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