Trade shows and exhibitions are not a new idea. In fact they are the oldest form of marketing on Earth, dating back to late medieval Europe.
Unfortunately there are some common mistakes that are made when marketers organise an exhibition stand. This guide helps you identify the exhibition stand mistakes and provides ways you can avoid these mistakes.
Exhibition stands can cost a lot money, and this money is wasted if these common mistakes occur.
Complete the form below to download and find out what the 9 most common mistakes made by marketers are today.