Buying a house is such an exciting achievement. Planning where you’ll put you pictures or your couch and how you’ll arrange your kitchen. Of course, you can’t go house hunting before you go to a bank and speak to a lender about how much you can afford to borrow. When you buy a car, you take it for a test drive, usually after weeks of research. And the people who work at the car dealership are more than willing to tell you all about the fancy features and extras. There are so many examples in life where we make a large purchase and we seek expert advice. Seeking expert advice means that the chances of us being taken advantage of are slim, and that we get the best value for our money. So why don’t exhibitors seek the advice of exhibition companies prior to buying a stand space at any exhibition?
Standing room only
When you first think about exhibiting you should ask for expert advice. Most companies who exhibit buy a basic stand space or a basic shell scheme. Sometimes this is exactly what you need or all you can afford and that’s great. There is still a lot that you can do with the shell scheme space, and you can create something special, exhibition furniture hire is a great way to achieve this. Sometimes you need a great exhibition stand design. While buying a shell scheme space may seem like it saves you money in the short term, it can be a mistake that could cost you thousands. You might not have the extra confidence boost that comes with having your own special space, something that you know you helped create andsomething that sells your brand without you needing to say a word. The shell scheme spaces at big exhibitions and trade shows can be quite expensive and when you factor in everything else that you may need to add to the stand, in combination with lack of sales because your staff aren’t feeling that confidence boost, the cost of exhibiting is the same as if you had bought a custom exhibition stand. The difference is that the cost of a custom exhibition stand is an investment into your business.
Our stand from 1985 totally does the job…
And maybe it still does. I mean, I’m sure it displays your products in a cohesive manner so that customers can see what kind of a business you operate. But is your exhhibtion stand eye-catching? Does it push the boundaries with design and functionality and present that you are a fresh, competent business that people should be running to engage with? If not, then perhaps it’s time to consider your exhibition stand options. Realistically, you should be crunching the numbers from every show that you exhibit at. That can be a hard task to achieve if you have trouble accurately recording data, however it is important to see how much money you make from exhibition attendance versus how much you spent to be there. The figures may scare you into never exhibiting again! But have faith, if exhibiting was not a successful form of marketing it wouldn’t be one of the oldest forms of marketing. Lots of people attend exhibitions and trade shows, even markets. So maybe the problem isn’t with the exhibition, it might be with your exhibition stand. Eventually everything in fashion that is old is new again, however not always when it comes to design. The brick features inside houses has not made a comeback. And even the timber cladding detailing in interior design has had a re-vamp. Change is necessary, and sometimes the effects of changing and updating your exhibition stand will shoot your sales through the roof.
What we can do for you
At Events 720 we can provide you with the right advice for your brand and your exhibiting goals. We want to work with you to help you achieve the best outcomes for your business. We use quality materials that will enhance the features and products that you want your customers to see. We are experts in custom exhibition stands and we would love to share our knowledge of exhibiting. Get in contact today to see how we can help you achieve your exhibiting goals.